TY - JOUR A1 - Blasch, Julia A1 - van der Kroon, Bianca A1 - van Beukering, Pieter A1 - Munster, R A1 - Fabiani, S A1 - Nino, P A1 - Vanino, S T1 - Farmer preferences for adopting precision farming technologies: a case study from Italy JF - European Review of Agricultural Economics N2 - Precision farming (PF) technologies can help to mitigate the environmental impact of agriculture by reducing fertiliser use and irrigation while saving cost for the farmer. However, these technologies are not widely adopted in Europe. We study farmers’ willingness to adopt PF technologies based on a choice experiment. Among other determinants, we explore the role of social influence for the valuation of PF technology features. The data are analysed using mixed and latent class logit models. Our results show that knowledge of fellow farmers who adopted the technology positively influences the valuation of PF technology features, stressing the importance of networks. UR - https://doi.org/10.1093/erae/jbaa031 KW - sustainable agriculture KW - technology adoption KW - social networks KW - choice experiment KW - choice modelling Y1 - 2020 UR - https://doi.org/10.1093/erae/jbaa031 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-21179 SN - 1464-3618 VL - 49 IS - 1 SP - 33 EP - 81 PB - Oxford University Press CY - Oxford ER -