TY - BOOK A1 - Sand, Felix van de A1 - Frison, Anna-Katharina A1 - Zotz, Pamela A1 - Riener, Andreas A1 - Holl, Katharina T1 - User experience is brand experience BT - the psychology behind successful digital products and services UR - https://doi.org/10.1007/978-3-030-29868-5 KW - semantic proximity and euclidian distance KW - implicit codes and brand-driven UX KW - UX design strategy KW - integrating brand strategy with UX KW - signals & empirical knowledge KW - psychological needs of end-users KW - UX design optimization Y1 - 2019 UR - https://doi.org/10.1007/978-3-030-29868-5 SN - 978-3-030-29868-5 SN - 978-3-030-29870-8 SN - 978-3-030-29867-8 PB - Springer CY - Cham ER -