TY - JOUR A1 - Mol, Jantsje M. A1 - Botzen, Wouter A1 - Blasch, Julia A1 - Kranzler, Elissa C. A1 - Kunreuther, Howard C. T1 - All by myself? Testing descriptive social norm-nudges to increase flood preparedness among homeowners JF - Behavioural Public Policy N2 - Nudges based on social norms (norm-nudges) can be compelling behavioral interventions compared with traditional interventions such as taxes and regulations, but they do not work in all circumstances. We tested two empirical norm-nudge frames in an online experiment on taking measures for flood preparedness with large samples of homeowners (N = 1805) in two European countries, to evaluate the possible interactions between norm-nudge effectiveness, individual characteristics, and intercultural differences. We contrasted these norm-nudge treatments with a control and norm-focusing treatment by asking respondents to express their beliefs about what other respondents would do before making a decision relevant to their own payoff. We find no evidence of a treatment effect, suggesting that our social norm-nudges do not affect flood preparedness in the context of a flood risk investment game. UR - https://doi.org/10.1017/bpp.2021.17 KW - flood preparedness KW - homeowners KW - lab-in-the-field experiment KW - norm-nudges KW - social information KW - social norms Y1 - 2021 UR - https://doi.org/10.1017/bpp.2021.17 SN - 2398-0648 VL - 8 IS - 1 SP - 121 EP - 153 PB - Cambridge University Press CY - Cambridge ER -