TY - THES A1 - Montoya Garcia, Juan Esteban T1 - Change in consumer behavior pre and post COVID BT - cross culture study across U.S. and Colombia N2 - COVID-19’s infectious rate rapidly infected more than 200 million people around the globe (CSSE, 2020), since its first confirmed case and detection in 2019 at a wet market in Wuhan China. International trade suffered as worldwide supply chain networks and factories operations could not fulfill their needs due to mobility restrictions and national measures. Moreover, changes on people’s behavior were perceived globally while prologue lockdowns were taking place. Consumer panic was the most notorious, triggering hoarding practices over different type of products (toilet paper, sanitizers, alcohol and food). The Non-Food retail sector has suffered significantly due to a dwindled on pedestrian traffic, changes and consumer attention towards essentials productsand highly dependency on physical interactions with their final consumers. Therefore, the aim of this study is to understand how shopping behavior at NonFood retailers has change after COVID 19 pandemic and if consumers perceive any difference between their shopping experience in large and small retailers by comparing the U.S. and the Colombia consumer. Findings suggest that consumer behavior has changed in both country pushing consumers to the digital frontier, women arise as the group who is leading the shift on consumer behavior; similarities between the U.S. and the Colombia consumer are as well perceived. Consequently, COVID-19 pandemic has changed forever how consumers interact with any type of retail format. Y1 - 2022 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-34585 CY - Ingolstadt ER -