TY - THES A1 - Schlereth, Dunja Veronika T1 - Die Transformation interner Kreationsprozesse bei der Ideenfindung in Marketing- und Kreativagenturen durch die Verschmelzung von künstlicher und menschlicher Kreativität BT - eine Analyse von Best-Practice-Modellen N2 - Angesichts der dynamischen Fortschritte in der KI-Technologie und den damit einhergehenden neuen Möglichkeiten in der Kreativwirtschaft, strebt diese Arbeit danach, zu erforschen, wie der Ideenfindungsprozess von Marketingagenturen zwischen KI und menschlicher Kreativität mit Hinblick auf die spezifischen Kreativitätsanforderungen verschiedener Teilprozesse gestaltet werden kann. Die methodologische Herangehensweise kombiniert theoretische Forschung, die sich insbesondere auf die Analyse etablierter Modelle fokussiert, mit qualitativen Experteninterviews. Dabei wurde ein Schwerpunkt auf die Analyse von Best- Practice-Modellen gelegt, um bestehende Praktiken und das Potenzial der KI- Integration zu untersuchen. Im Rahmen dieser Studie wurden verschiedene Phasen des Ideenfindungsprozesses und die spezifischen Kreativitätsanforderungen an diese Phasen identifiziert, sowie die effektive Integration von KI in diese Prozesse evaluiert. Die zentralen Erkenntnisse zeigen, dass KI insbesondere in den frühen Stadien des Ideenfindungsprozesses effektiv zur Generierung ergänzender Impulse und zur Unterstützung menschlicher Kreativität eingesetzt werden kann. Ihre Fähigkeiten in fortgeschrittenen Kreativitätsstufen, vor allem in den Bereichen der assoziativen, transformationellen Kreativität, sind jedoch begrenzt. Es wurde deutlich, dass die tiefgreifende kognitive Verarbeitung und emotionale Bewertung, die in den späteren Phasen der Kreation erforderlich sind, sowie eine sorgfältige Abstimmung und menschliche Überwachung während des gesamten Prozesses entscheidend von menschlichen Fähigkeiten abhängen. Die Arbeit entwickelt ein Rahmenwerk, das darlegt, wie KI systematisch in den kreativen Prozess integriert werden kann, um sowohl die Effizienz als auch die kreative Qualität zu verbessern, ohne dabei die wesentliche Rolle menschlicher Intuition und emotionaler Intelligenz zu schmälern. Y1 - 2024 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-55632 CY - Ingolstadt ER - TY - CHAP A1 - Kretzer, Michael M. A1 - Abdulnabi Ali, Abeer A1 - Schweiger, Stefan ED - Leal Filho, Walter ED - Abubakar, Ismaila Rimi ED - da Silva, Izael ED - Pretorius, Rudi ED - Tarabieh, Khaled T1 - Environmental Education in African Countries and Its Implementation in Lesotho T2 - SDGs in Africa and the Middle East Region UR - https://doi.org/10.1007/978-3-031-17465-0_103 Y1 - 2024 UR - https://doi.org/10.1007/978-3-031-17465-0_103 SN - 978-3-031-17465-0 SP - 633 EP - 654 PB - Springer CY - Cham ER - TY - JOUR A1 - Rodrigues, Luiz Fernando Alves A1 - Monteiro, Henrique L.M. A1 - Ferreira, Danton A1 - Barbosa, Bruno H. G. A1 - Rufino Júnior, Carlos Antônio A1 - Duque, Carlos T1 - Sample-by-sample Power Quality Disturbance classification based on Sliding Window Recursive Discrete Fourier Transform JF - Electric Power Systems Research UR - https://doi.org/10.1016/j.epsr.2024.110607 Y1 - 2024 UR - https://doi.org/10.1016/j.epsr.2024.110607 SN - 1873-2046 VL - 2024 IS - 235 PB - Elsevier CY - Amsterdam ER - TY - JOUR A1 - Bodenschatz, Anja T1 - When own interest stands against the “greater good” – Decision randomization in ethical dilemmas of autonomous systems that involve their user’s self-interest JF - Computers in Human Behavior: Artificial Humans N2 - Autonomous systems (ASs) decide upon ethical dilemmas and their artificial intelligence as well as situational settings become more and more complex. However, to study common-sense morality concerning ASs abstracted dilemmas on autonomous vehicle (AV) accidents are a common tool. A special case of ethical dilemmas is when the AS’s users are affected. Many people want AVs to adhere to utilitarian programming (e.g., to save the larger group), or egalitarian programming (i.e., to treat every person equally). However, they want their own AV to protect them instead of the “greater good”. That people reject utilitarian programming as an AS’s user while supporting the idea from an impartial perspective has been termed the “social dilemma of AVs”. Meanwhile, preferences for another technical capability, which would implement egalitarian programming, have not been elicited for dilemmas involving self-interest: decision randomization. This paper investigates normative and descriptive preferences for a self-protective, self-sacrificial, or randomized choice by an AS in a dilemma where people are the sole passenger of an AV, and their survival stands against the survival of several others. Results suggest that randomization may mitigate the “social dilemma of AVs” by bridging between a societally accepted programming and the urge of ASs’ users for self-protection. UR - https://doi.org/10.1016/j.chbah.2024.100097 Y1 - 2024 UR - https://doi.org/10.1016/j.chbah.2024.100097 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-67088 SN - 2949-8821 VL - 2 IS - 2 PB - Elsevier CY - Amsterdam ER - TY - INPR A1 - Peintner, Jakob A1 - Manger, Carina A1 - Berger, Melanie A1 - Riener, Andreas T1 - Balancing Transparency and Control: The Impact of Ai Explanation Detail on User Perception in Automated Vehicles T2 - SSRN UR - https://dx.doi.org/10.2139/ssrn.5027721 Y1 - 2024 UR - https://dx.doi.org/10.2139/ssrn.5027721 PB - Elsevier CY - Amsterdam ER - TY - CHAP A1 - Hoppe, Holger A1 - Krause, Marcus ED - Heinrich, Peter T1 - Nachhaltigkeitskommunikation im Praxiseinblick am Beispiel der KION GROUP AG T2 - CSR und Kommunikation: Unternehmerische Verantwortung überzeugend vermitteln UR - https://doi.org/10.1007/978-3-662-69026-0_19 Y1 - 2024 UR - https://doi.org/10.1007/978-3-662-69026-0_19 SN - 978-3-662-69026-0 SP - 309 EP - 325 PB - Springer Gabler CY - Berlin ET - 3. Auflage ER - TY - CHAP A1 - Bechthold, Laura ED - Gondlach, Kai ED - Brinkmann, Birgit ED - Brinkmann, Mark ED - Plath, Julia T1 - Mein algorithmischer Kollege BT - Drei Erzählungen zu Mensch und Maschine als kollegiale Einheit in der Datenökonomie T2 - Regenerative Zukünfte und künstliche Intelligenz: Band 2: PEOPLE UR - https://doi.org/10.1007/978-3-658-44852-3_25 Y1 - 2024 UR - https://doi.org/10.1007/978-3-658-44852-3_25 SN - 978-3-658-44852-3 SP - 359 EP - 368 PB - Springer VS CY - Wiesbaden ER - TY - CHAP A1 - Müller, Simon Nikolaus A1 - Strobel, Rainer A1 - Faigl, Markus A1 - Schrag, Tobias ED - Fink, Christian ED - Brunner, Christoph T1 - Analysis of Industrial 5GDHC System in Ingolstadt BT - A Step Towards CO2-Neutral Industry T2 - International Sustainable Energy Conference - Proceedings N2 - This study comprehensively examines the technical manifestation and planning process for a shared thermal energy network at a 75-hectare industrial area in Ingolstadt. Unlike traditional systems, this (5GDHC) network showcases a smart integration of energy flows across 70 buildings with a yearly heating demand of around 17 GWh and a yearly cooling demand of around 35 GWh. The network spans over 9,100 meters of piping with diameters up to 800 mm. With thermal power from various sources including 1.8 MW waste heat from a data centre and potential for 10 MW from the Danube River, the system epitomizes a dynamic balance of heating and cooling demands. The paper itself examines the planning process of the system and encompasses topics such as defining energy requirements and load profiles, assessing potential energy sources and sinks for enhanced system efficiency, and analysing pipe and network design. Through this investigation, the study provides valuable insights towards a methodology to facilitate the successful implementation of future industrial 5GDHC systems, furthering the cause of sustainable energy. UR - https://doi.org/10.52825/isec.v1i.1152 Y1 - 2024 UR - https://doi.org/10.52825/isec.v1i.1152 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-66874 SN - 2976-2030 PB - TIB Open Publishing CY - Hannover ER - TY - JOUR A1 - Amâncio de Moraes, André A1 - Cristófoli Duarte Silva, Letícia A1 - Tancredi, Thiago Pontin A1 - Vasconcellos Ferreira, Cristiano T1 - Support methodology to the informational and conceptual design of small recreational powerboats JF - Human Factors in Design N2 - This article proposes a methodology for the design of motor recreational boats which are a crucial part of the Brazilian nautical industry. Despite the high demand for these boats, design methodologies for small leisure vessels are not well explored in the literature, leading to not mapped aspects as design information treatment, requirements engineering, and trade-off conflicts. The proposed methodology aims to systematize the obtaining of design specifications, generation and evaluation of solution concepts, employing de- sign support tools. The methodology was evaluated by applying it on a small recreational motorboat, and the results were positively evaluated by nautical industry and academic specialists, leading to acceptation of the methodology and some suggestions for improvement. N2 - Este artigo propõe uma metodologia para o projeto de embarcações de recreio a motor, que são uma parte crucial da indústria náutica brasileira. Apesar da grande demanda por essas embarcações, metodologias de projeto para pequenas embarcações de lazer não são bem exploradas na literatura, levando a aspectos não mapeados como tratamento de informações de projeto, engenharia de requisitos e conflitos de trade-off. A metodologia proposta visa sistematizar a obtenção de especificações de projeto, geração e avaliação de conceitos de soluções, empregando ferramentas de apoio ao projeto. A metodologia foi avaliada aplicando-a em uma pequena lancha de recreio, e os resultados foram avaliados positivamente pela indústria náutica e por especialistas acadêmicos, levando à aceitação da metodologia e a algumas sugestões de melhoria. T2 - Metodologia de suporte ao projeto informativo e conceitual de pequenas lanchas recreativas UR - https://doi.org/10.5965/2316796313252024165 Y1 - 2024 UR - https://doi.org/10.5965/2316796313252024165 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-66739 SN - 2316-7963 VL - 13 IS - 25 SP - 165 EP - 186 PB - Universidade do Estado de Santa Catarina CY - Florianópolis ER - TY - CHAP A1 - Schwerd, Simon A1 - Schulte, Axel ED - Bashford-Rogers, Thomas ED - Meneveaux, Daniel ED - Ziat, Mounia ED - Ammi, Mehdi ED - Jänicke, Stefan ED - Purchase, Helen ED - Bouatouch, Kadi ED - Sousa, A. Augusto T1 - Evaluating Blink Rate as a Dynamic Indicator of Mental Workload in a Flight Simulator T2 - Proceedings of the 19th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 1 N2 - This study assesses blink rate as a potential indicator for mental workload (MWL) in a dual task scenario in a flight simulator. Prior research indicated that blink rate decreases as mental workload increases across various tasks and domains. In our study, we aimed to determine if these findings are consistent in a dual task environment within a fast jet simulator. Furthermore, we evaluated blink rate fluctuations caused by the dynamic shifts in MWL as tasks are executed, switched, or completed. To investigate this, we executed a flight simulator experiment involving ten participants. They were tasked with two distinct activities: first, classifying air and ground targets, and second, maintaining a specific flight altitude. The results validated that blink rate decreases with increasing task difficulty. However, when a secondary task imposes significant workload, blink rates did not reliably indicate the primary task’s difficulty. We also found that the timing of spontaneous blinks w as influenced by task completion and switches. Specifically, blink rates surged immediately after decision-making points and during transitions between tasks. UR - https://doi.org/10.5220/0012319100003660 Y1 - 2024 UR - https://doi.org/10.5220/0012319100003660 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-65924 SN - 978-989-758-679-8 SP - 362 EP - 368 PB - SciTePress CY - Setúbal ER - TY - JOUR A1 - Schwerd, Simon A1 - Schulte, Axel T1 - Triggering Cockpit Alerts Using an Eye-Tracking-Based Measure of Monitoring Performance JF - Aviation Psychology and Applied Human Factors N2 - This study explored the potential for enhancing pilot performance via an alerting system that adapts according to an eye-tracking-based measure of monitoring. The novel measure combines gaze analysis with system state assessment to estimate the pilot’s understanding of the current system state. On this basis, an alerting system was developed to direct pilot attention to unnoticed system state changes, thereby improving system state monitoring. In a flight simulator study involving 10 participants in a generic jet cockpit, we compared the adaptive alerting system with a no-assistance condition. Although alerting improved the participants’ performance in two tracking tasks, it adversely impacted performance in a third task. Nonetheless, alerting resulted in a decrease in both variance and mean detection time of critical changes. Participants’ subjective ratings were generally positive, yet they criticized the lack of transparency of the alerting mechanism. Alerts triggered based on eye-tracking and system state show potential for improving operator task performance. Nonetheless, for the system to reach its full performance potential, it is critical that the operator understand the principles underlying the alert triggers. False positives and alert design were identified as key areas for improvement to maintain user trust and task flow. UR - https://doi.org/10.1027/2192-0923/a000263 Y1 - 2024 UR - https://doi.org/10.1027/2192-0923/a000263 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-65916 SN - 2192-0931 VL - 14 IS - 1 SP - 22 EP - 37 PB - Hogrefe CY - Göttingen ER - TY - THES A1 - Huber, Tobias T1 - Towards a combined local and global explanation framework for deep reinforcement learning agents with visual input: novel methods and insights from human evaluation Y1 - 2024 UR - https://opus.bibliothek.uni-augsburg.de/opus4/116477 PB - Universität Augsburg CY - Augsburg ER -