TY - THES A1 - Kolb, Victoria Marie T1 - Kommunikation ausgewählter Sportartikel im E-Commerce aus Sicht des Neuromarketings unter Berücksichtigung der Limbic® Types N2 - Im Jahr 2000 veröffentlicht Hans-Georg Häusel erstmals seinen Limbic® Ansatz. Als Forscher des Neuromarketings veränderte er dadurch den Blick auf die unbewusste, menschliche Wahrnehmung von Werbung. Konsumenten sind heutzutage besonders in digitaler Form mit einem starken Information Overload konfrontiert und erfassen Anzeigen meist nur noch durch ihr Unterbewusstsein. Häusel fand heraus, dass Emotionen die wahren Entscheider beim Kaufverhalten sind. Zudem kann der Kunde auf Grundlage seines Hauptemotionsfeldes und seiner Persönlichkeit in sogenannte Limbic® Types eingeordnet und gezielt angesprochen werden. Speziell im E-Commerce boomt der Markt und die einzelnen Anbieter stehen, gerade werblich, unter starker gegenseitiger Konkurrenz. Studien zufolge generieren besonders Wintersportartikel hohe Onlineumsätze. Das zentrale Ziel der vorliegenden Masterthesis sind Handlungsempfehlungen für die ideale Kommunikationsgestaltung von Wintersportartikeln im E-Commerce aus Sicht des Neuromarketings. Hierzu wurde eine quantitative Untersuchung der jeweiligen Zielgruppe vorgenommen, um sie den einzelnen Limbic® Types zuordnen zu können. Die Erzielung der Ergebnisse orientiert sich an einer ausführlichen Literaturrecherche und einer eigens durchgeführten Befragung von Wintersportlern. Die quantitative Studie zeigt, dass die Mehrheit der Zielgruppe durch ihre Charaktereigenschaften, emotionalen Subsysteme sowie Produkt- und Gestaltungspräferenzen Abenteurer und Hedonisten sind. Auf Basis dieser Erkenntnisse werden inhaltliche und gestalterische Handlungsempfehlungen für die Verwendung von Bildern, Farben, Sprachstil und Layout geliefert, um die Kommunikation im E-Commerce durch Emotionen gezielt für die jeweiligen Limbic® Types einsetzen zu können. Y1 - 2023 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-37341 CY - Ingolstadt ER - TY - THES A1 - Wunsch, Lukas Joachim T1 - Guide for the enforcement of IT security in automation systems N2 - In this bachelor thesis, a guide is created that helps users to improve the IT security of automation systems according to the standard IEC 62443. Through the targeted use of information about the automation system, the guide provides the user with a list of requirements that must be fulfilled in order to make the automation system secure. The guide deals with zoning, the creation of a risk analysis, the design of a risk matrix, the assignment of security levels and the definition of the risk matrix. From this information, a complete list of zones and their security levels is created, from which the list of requirements is derived, which are necessary to make the automation system secure. The requirements of the standard IEC 62443-3-3 are listed and explained. The guide is applied to an existing automation system, here the use of the guide is shown. Y1 - 2023 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-37334 CY - Ingolstadt ER - TY - THES A1 - Mülazimoglu, Aslihan T1 - Non-isolated microgrid business models for low voltage applications BT - a case study in southern Brazil N2 - Power systems globally are undergoing a significant transformation driven by the need to transition from fossil fuel-based systems to low-carbon and renewable energy sources. Increasing distribution energy resources penetration has led to the development of local generation and consumption ideas and, consequently, the emergence of the microgrid concept. However, the displacement of traditional power plants by distributed energy resources, especially in low voltage grids, poses new challenges for distribution grids’ operation, such as voltage control. The reactive power support capability of distributed energy resources, one of the microgrid components, makes them a potentially useful source for voltage issues. However, this support should be allowed within the framework permitted by regulations. Although the Brazilian power system is mainly based on renewable energy sources, Brazilian legislation does not support the potential service capability of distributed energy resources. Moreover, the absence of an ancillary services market and the non-remuneration of ancillary services are the main reasons for distributed energy resources and microgrids not participating in such services. This thesis proposes developing two business models for a non-isolated microgrid in Brazil, one that considers regulations and one that can be described as innovative by not considering regulations. The business model has been developed with a reactive energy compensation approach in which PV inverters are used. Furthermore, two different remuneration mechanisms have been proposed for the innovative business model. The microgrid where the developed business models are implemented is modelled and simulated in Open Distribution System Simulator with IEEE 13-node test feeder. Since the simulated microgrid does not have any voltage issues, sensitivity analysis is performed to be able to provide more accurate results. The sensitivity analysis results show that the proposed remuneration mechanism can motivate the microgrid to provide ancillary services, resulting in a profit for the microgrid and mitigating voltage problems of the distribution grid. Y1 - 2023 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-37329 CY - Ingolstadt ER - TY - JOUR A1 - Besner, Rebekka A1 - Mehta, Kedar A1 - Zörner, Wilfried T1 - How to Enhance Energy Services in Informal Settlements? BT - Qualitative Comparison of Renewable Energy Solutions JF - Energies N2 - More than half of the urban population of Sub-Saharan Africa lives in informal housing conditions. While urban areas are, in general, characterized by a high electrification rate, residents of informal settlements are still affected by energy poverty, the use of traditional energy sources and unreliable electricity supply. The aim of the study is to give an overview of different renewable-energybased solutions which are able to improve local energy provision. These are Solar Home Systems, Mini-Grids, and Energy-Hubs. The technologies are compared to another option for improving energy supply, namely Grid Expansion. The analysis is based on 24 Key Performance Indicators, which can be classified into technical, economic, environmental, social, and political dimensions. The selection of indicators is based on the challenges prevalent in informal settlements that impede a comprehensive, sustainable energy supply. The literature-based indices are used to determine which of the four technologies is a suitable solution for minimizing the challenges prevailing in informal settlements. The resulting matrix provides a holistic comparison and serves as a decision aid in selecting the appropriate technology for future projects in informal settlements, depending on local conditions and the needs of the population. The results show that the Energy-Hub is a valid alternative for energy supply improvement in Informal Settlements. UR - https://doi.org/10.3390/en16124687 KW - informal settlements KW - energy access KW - Sub-Saharan Africa KW - Energy-Hub KW - Mini-Grid Y1 - 2023 UR - https://doi.org/10.3390/en16124687 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-37319 SN - 1996-1073 VL - 16 IS - 12 PB - MDPI CY - Basel ER - TY - JOUR A1 - Balasubramanian, Lakshman A1 - Wurst, Jonas A1 - Botsch, Michael A1 - Deng, Ke T1 - Open-World Learning for Traffic Scenarios Categorisation JF - IEEE Transactions on Intelligent Vehicles UR - https://doi.org/10.1109/TIV.2023.3260270 KW - self-supervised learning KW - open-world learning KW - traffic scenarios Y1 - 2023 UR - https://doi.org/10.1109/TIV.2023.3260270 SN - 2379-8904 VL - 8 IS - 5 SP - 3506 EP - 3521 PB - IEEE CY - Piscataway ER - TY - THES A1 - Schuster, Sabrina T1 - Development of a gamified onboarding process for the METUS software and analysis of the impact on the learning curve of new users N2 - Organizations increasingly rely on technology to stay competitive in today’s fast-paced business environment. Implementing new software solutions is a common strategy for organizations to enhance productivity, streamline processes, and improve overall performance. However, learning new business software can be time-consuming and may cause frustration among new users. To counteract this, gamification can be used, which has been proven to affect motivation, user experience, and usability positively. In order to understand the effects of game elements on the onboarding experience and learning curve of new users in a business context, an onboarding process called the Basic Onboarding was developed for the METUS software and tested during a between-subjects user study. METUS is a methodology and software solution by PricewaterhouseCoopers GmbH WPG to create and manage products by creating an aligned 360-degree perspective connecting the market and product view. The onboarding development was based on literature analysis, an expert interview, and a survey among experienced METUS users. The study results showed no significant impact, only discernible trends, of game elements on the perceived user experience, usability, learning curve, and mental workload. Based on the quantitative and qualitative data, recommendations are given to improve the Basic Onboarding, the METUS software, and the overall experience. Y1 - 2023 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-37276 CY - Ingolstadt ER - TY - JOUR A1 - Deep, Yoshana A1 - Held, Patrick A1 - Sundar Ram, Shobha A1 - Steinhauser, Dagmar A1 - Gupta, Anshu A1 - Gruson, Frank A1 - Koch, Andreas A1 - Roy, Anirban T1 - Radar cross-sections of pedestrians at automotive radar frequencies using ray tracing and point scatterer modelling JF - IET Radar, Sonar & Navigation UR - https://doi.org/10.1049/iet-rsn.2019.0471 Y1 - 2020 UR - https://doi.org/10.1049/iet-rsn.2019.0471 SN - 1751-8792 VL - 14 IS - 6 SP - 833 EP - 844 PB - IET CY - Stevenage ER - TY - JOUR A1 - Mueller, Juliane A1 - Richter, Monika A1 - Schaefer, Kathrin A1 - Ganz, Jonathan A1 - Lohscheller, Jörg A1 - Mueller, Steffen T1 - How to measure children’s feet: 3D foot scanning compared with established 2D manual or digital methods JF - Journal of Foot and Ankle Research N2 - Background In infants and young children, a wide heterogeneity of foot shape is typical. Therefore, children, who are additionally influenced by rapid growth and maturation, are a very special cohort for foot measurements and the footwear industry. The importance of foot measurements for footwear fit, design, as well as clinical applications has been sufficiently described. New measurement techniques (3D foot scanning) allow the assessment of the individual foot shape. However, the validity in comparison to conventional methods remains unclear. Therefore, the purpose of this study was to compare 3D foot scanning with two established measurement methods (2D digital scanning/manual foot measurements). Methods Two hundred seventy seven children (125 m / 152 f; mean ± SD: 8.0 ± 1.5yrs; 130.2 ± 10.7cm; 28.0 ± 7.3kg) were included into the study. After collection of basic data (sex, age (yrs), body height (cm), body weight (kg)) geometry of the right foot was measured in static condition (stance) with three different measurement systems (fixed order): manual foot measurement, 2D foot scanning (2D desk scanner) and 3D foot scanning (hand-held 3D scanner). Main outcomes were foot length, foot width (projected; anatomical; instep), heel width and anatomical foot ball breadth. Analysis of variances for dependent samples was applied to test for differences between foot measurement methods (Post-hoc analysis: Tukey-Kramer-Test; α=0.05). Results Significant differences were found for all outcome measures comparing the three methods (p<0.0001). The span of foot length differences ranged from 3 to 6mm with 2D scans showing the smallest and 3D scans the largest deviations. Foot width measurements in comparison of 3D and 2D scans showed consistently higher values for 3D measurements with the differences ranging from 1mm to 3mm. Conclusions The findings suggests that when comparing foot data, it is important to consider the differences caused by new measurement methods. Differences of about 0.6cm are relevant when measuring foot length, as this is the difference of a complete shoe size (Parisian point). Hence, correction factors may be required to compare the results of different measurements appropriately. The presented results may have relevance in the field of ergonomics (shoe industry) as well as clinical practice. UR - https://doi.org/10.1186/s13047-023-00618-y KW - Foot length KW - Foot width KW - Shoe size KW - Shoe industry Y1 - 2023 UR - https://doi.org/10.1186/s13047-023-00618-y UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-37243 SN - 1757-1146 VL - 16 PB - BioMed Central CY - London ER - TY - THES A1 - Kuchenbäcker, Nil Jan T1 - Erweiterung einer 2D-Projektion mit Augmented Reality zur Darstellung eines Luftbetankungsvorgangs in einem Flugsimulator N2 - Simulatoren im militärischen Bereich benutzen häufig eine Dome-Projektion zur Darstellung der Außenwelt, die das Flugzeug umgibt. In einem solchen Dome ist die Leinwand üblicherweise nur wenige Meter vom Piloten entfernt und alle Objekte der Außenwelt werden monoskopisch auf dieser Leinwand dargestellt. Bei der Simulation einer Luftbetankung kommt es vor, dass sich der Tankschlauch zwischen der Leinwand und dem Piloten befindet. Dies kann nur schwer über das Sichtsystem des Simulators dargestellt werden und der Pilot hat keine räumliche Wahrnehmung des Tankschlauches. In dieser Arbeit wird die Integration einer Augmented Reality Brille in das bestehende Sichtsystem untersucht, um die Darstellung von nahe gelegenen Objekten zu verbessern. Es werden Algorithmen entwickelt, die den Übergang vom monoskopischen Sichtsystem in die stereoskopische Augmented Reality Brille korrigieren. Diese Algorithmen werden mittels einer Studie analysiert und bewertet. Die Studie zeigt, dass die verwendete Augmented-Reality-Brille eine bessere räumliche Wahrnehmung erzeugt. Allerdings wird kritisiert, dass das Sichtfeld der Brille deutlich zu klein ist und die Farbdarstellung störend unrealistisch ist. Y1 - 2023 UR - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:573-37226 CY - Ingolstadt ER - TY - JOUR A1 - Pophillat, William A1 - Bayer, Peter A1 - Teyssier, Esther A1 - Blum, Philipp A1 - Attard, Guillaume T1 - Impact of groundwater heat pump systems on subsurface temperature under variable advection, conduction and dispersion JF - Geothermics UR - https://doi.org/10.1016/j.geothermics.2019.101721 Y1 - 2019 UR - https://doi.org/10.1016/j.geothermics.2019.101721 SN - 1879-3576 VL - 2020 IS - 83 PB - Elsevier CY - Amsterdam ER -