@inbook{Decker2024, author = {Decker, Alexander Johannes}, title = {Der Social-Media-Zyklus als strategischer Ansatz}, booktitle = {Handbuch Social-Media-Marketing}, editor = {Zerres, Christopher}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-45784-6}, doi = {https://doi.org/10.1007/978-3-658-45784-6_7}, pages = {159 -- 182}, year = {2024}, language = {de} } @inbook{HoffmannDeckerPlote2024, author = {Hoffmann, Benedikt and Decker, Alexander Johannes and Plote, Christine}, title = {Ethik in der Internetsuche - Die Entwicklung der Ethikm{\"u}hle der Internetsuche auf Basis einer systematischen Literaturanalyse}, booktitle = {Unternehmerische Wertsch{\"o}pfung neu aufstellen: Volatile, disruptive, digitale Welt - Anforderungen an das Management der Zukunft}, editor = {Knoppe, Marc}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-42270-7}, doi = {https://doi.org/10.1007/978-3-658-42270-7_8}, pages = {201 -- 235}, year = {2024}, language = {de} } @inbook{Decker2024, author = {Decker, Alexander Johannes}, title = {Digital Communication - Systematisches Social-Media-Marketing auf der Basis des Social-Media-Zyklus}, booktitle = {Digitalisierung in Industrie-, Handels- und Dienstleistungsunternehmen: Konzepte - L{\"o}sungen - Beispiele}, editor = {Fend, Lars and Hofmann, J{\"u}rgen}, edition = {4., {\"u}berarbeitete und erweiterte Auflage}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-43440-3}, doi = {https://doi.org/10.1007/978-3-658-43441-0_10}, pages = {229 -- 263}, year = {2024}, language = {de} } @book{Decker2019, author = {Decker, Alexander Johannes}, title = {Der Social-Media-Zyklus}, subtitle = {Schritt f{\"u}r Schritt zum systematischen Social-Media-Management im Unternehmen}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-22873-6}, doi = {https://doi.org/10.1007/978-3-658-22873-6}, pages = {XXI, 575}, year = {2019}, language = {de} } @inbook{Decker2024, author = {Decker, Alexander Johannes}, title = {Der Social-Media-Zyklus als strategischer Ansatz}, booktitle = {Handbuch Social-Media-Marketing}, editor = {Zerres, Christopher}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-42282-0}, doi = {https://doi.org/10.1007/978-3-658-42282-0_7-1}, year = {2024}, language = {de} } @inproceedings{PlatzKlanDecker2023, author = {Platz, Melanie and Klan, Friederike and Decker, Alexander Johannes}, title = {Developing and promoting search engine literacy in primary education}, booktitle = {Proceedings of 4th International Open Search Symposium \#ossym2022, CERN, Geneva Switzerland, 10-12 October 2022}, editor = {Granitzer, Michael and G{\"u}etl, Christian and Plote, Christine and Voigt, Stefan and Wagner, Andreas}, publisher = {Zenodo}, address = {Genf}, isbn = {978-92-9083-646-9}, doi = {https://doi.org/10.5281/zenodo.8066392}, pages = {43 -- 48}, year = {2023}, language = {en} } @inbook{EberhartDecker2025, author = {Eberhart, Lorena and Decker, Alexander Johannes}, title = {Der Einfluss von Social Media auf die psychische Gesundheit der Generation Z}, booktitle = {Nachhaltige Wirtschaftskonzepte: Strategien - Innovationen - Trends}, subtitle = {Eine Analyse der Social-Media-Kan{\"a}le TikTok und Instagram}, editor = {Knoppe, Marc}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-47879-7}, doi = {https://doi.org/10.1007/978-3-658-47879-7_15}, pages = {335 -- 381}, year = {2025}, language = {de} } @book{Decker2022, author = {Decker, Alexander Johannes}, title = {Der Social-Media-Zyklus}, subtitle = {Schritt f{\"u}r Schritt zum systematischen Social-Media-Management im Unternehmen}, edition = {2., {\"u}bearbeitete und erweiterte Auflage}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-34619-5}, doi = {https://doi.org/10.1007/978-3-658-34620-1}, pages = {XXVIII, 769}, year = {2022}, language = {de} }