@thesis{Yasar2022, author = {Yasar, Onur}, title = {Interkulturelles Marketing}, subtitle = {der Einfluss kultureller Dimensionen auf Display-Advertising}, publisher = {Technische Hochschule Ingolstadt}, address = {Ingolstadt}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:573-34472}, pages = {46, XV}, school = {Technische Hochschule Ingolstadt}, year = {2022}, language = {de} }