@thesis{Ukhanov2022, author = {Ukhanov, Denis}, title = {Omnichannel experience in luxury segment with focus on watches and jewelry markets}, publisher = {Technische Hochschule Ingolstadt}, address = {Ingolstadt}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:573-36028}, pages = {VIII, 65}, school = {Technische Hochschule Ingolstadt}, year = {2022}, abstract = {At the current master's thesis, the topic of omnichannel experience in luxury segment with focus on watches and jewelry markets is researched. The closer investigation of omnichannel development state of three particular brands (Rolex. Patek Philippe and Wempe) is provided with proposition of omnichannel development path with specific measures. Ratings of current omnichannel development of the researched brands and proposed measures are conducted. At the paper 21 figures and 6 tables haven been used. Experience of the best omnichannel developed brands is investigated. Business and economic forecast for researched brands in case of proposed measures application are provided.}, language = {en} }