@inproceedings{SixLedererSchmidtetal.2022, author = {Six, Tobias and Lederer, Matthias and Schmidt, Werner and Nirschl, Marco}, title = {Business Process Management Bridging Marketing and IT: Transformation Model for Customer Journey Maps and BPMN}, booktitle = {Subject-Oriented Business Process Management: Dynamic Digital Design of Everything - Designing or being designed?}, editor = {Elstermann, Matthes and Betz, Stefanie and Lederer, Matthias}, publisher = {Springer}, address = {Cham}, isbn = {978-3-031-19704-8}, doi = {https://doi.org/10.1007/978-3-031-19704-8_6}, pages = {95 -- 114}, year = {2022}, language = {en} }