@thesis{Elangwe2021, author = {Elangwe, Sonia Ndome}, title = {The effect of COVID 19 pandemic on consumer buying behavior in the retail sector in Germany}, publisher = {Technische Hochschule Ingolstadt}, address = {Ingolstadt}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:573-11547}, pages = {48, 8}, school = {Technische Hochschule Ingolstadt}, year = {2021}, abstract = {The COVID -19 pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and, in many ways, thinking differently. Retailers are closing doors. Consumers across the globe are looking at products and brands through a new lens. The virus is reshaping the industry in real time, rapidly accelerating long-term underlying trends in the space of mere months. The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits of buying as well as shopping. Consumers are learning to improvise and learn new habits. For example, consumers cannot go to the store, so the store comes to home. As this crisis continues to evolve, my master's thesis would seek to explore the changes that are happening now in terms of consumer buying behavior in Germany. To answer this, a combination of a questionnaire and previous research was used. The research showed that the majority of consumers mention their buying habits have changed due to COVID-19, with many consumers moving more towards online shopping. Many consumers are avoiding to shop at physical stores due to fear for their health, social distancing rules and the compulsory usage of face masks and hand sanitizers.}, language = {en} }