@book{HofbauerPurle2023, author = {Hofbauer, G{\"u}nter and Purle, Enrico}, title = {Professionelles Vertriebsmanagement}, subtitle = {Der digitalisierte Prozessansatz aus Anbieter- und Beschaffersicht}, edition = {5. Auflage}, publisher = {Wiley}, address = {Weinheim}, isbn = {978-3-527-35057-5}, pages = {XXIV, 514}, year = {2023}, language = {de} }