@thesis{Ngo2022, author = {Ngo, Ngoc Thuy Van}, title = {The future development of digitalization retail in the automotive industry and the factors of digital retail impact recruiting and retaining young generations in Germany}, publisher = {Technische Hochschule Ingolstadt}, address = {Ingolstadt}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:573-35655}, pages = {iv, V, 91}, school = {Technische Hochschule Ingolstadt}, year = {2022}, abstract = {The digital transformation in the automotive industry affects on consumer journey to different external factors: technology; online shopping; competitors; Original Equipment Manufacturers - OEMs. In the retail respective, it is believed that the digitalization changed the role of retailer in the automotive industry. When customer prefers to having more online shopping experience and the new technology allowed to adapt more digital tools on online shopping such as augmented reality - AR. Customers can easily to discover their favorite cars at home to see how the car inside and outside look. They can feel with video demos about new functionalities in the car which are now all available online. By taking advantage of the potential to alter the feeling of presence through interactiveness, we expect to give valuable, helpful, and consistent experiences to attract and retain more customers.}, language = {en} }