@book{WittmannReuterJuengeretal.2019, author = {Wittmann, Robert and Reuter, Matthias and J{\"u}nger, Michael and Alexy, Norbert}, title = {Strategy design innovation}, subtitle = {how to create business success using a systematic toolbox}, edition = {Completely revised 5th edition}, publisher = {ZIEL}, address = {Augsburg}, isbn = {978-3-96557-077-1}, pages = {244}, year = {2019}, language = {en} } @book{JuengerWittmannReuteretal.2024, author = {J{\"u}nger, Michael and Wittmann, Robert and Reuter, Matthias and Alexy, Norbert}, title = {Strategy design innovation}, subtitle = {how to create business success using a systematic toolbox}, edition = {Completely revised 6th edition}, publisher = {ZIEL}, address = {Augsburg}, isbn = {978-3-96557-135-8}, pages = {260}, year = {2024}, language = {en} }