@article{EllerHofmannSchwarz2020, author = {Eller, Eric and Hofmann, Rupert and Schwarz, Jan Oliver}, title = {The Customer Foresight Territory}, volume = {2020}, journal = {Marketing Review St Gallen}, number = {3}, publisher = {Universit{\"a}t St. Gallen}, address = {St. Gallen}, url = {https://imc.unisg.ch/shop/marketing-review-st-gallen-3-2020-customer-foresight/}, pages = {888 -- 895}, year = {2020}, language = {en} }