@article{UlrichshoferWalzl2023, author = {Ulrichshofer, Anna and Walzl, Markus}, title = {A Labor Market for Persuaders: Theory and Evidence from Financial Advice}, volume = {180}, journal = {Journal of Institutional and Theoretical Economics}, number = {1}, publisher = {Mohr Siebeck}, address = {T{\"u}bingen}, issn = {1614-0559}, doi = {https://doi.org/10.1628/jite-2023-0036}, pages = {187 -- 209}, year = {2023}, language = {en} } @article{KaiserJungbluthUlrichshoferetal.2025, author = {Kaiser, Carolin and Jungbluth, Michael and Ulrichshofer, Anna and Kames, Lucas and Cato, Patrick}, title = {How sponsored content affects consumer decisions in AI-powered retail}, volume = {7}, journal = {NIM Insights}, publisher = {NIM}, address = {N{\"u}rnberg}, issn = {2944-5981}, url = {https://www.nim.org/forschung/uebersicht-forschungsprojekte/forschungsprojekt/how-sponsored-sontent-affects-consumer-decisions-in-ai-powered-retail}, pages = {26 -- 29}, year = {2025}, language = {en} } @article{KaiserSchallnerJungbluthetal.2024, author = {Kaiser, Carolin and Schallner, Ren{\´e} and Jungbluth, Michael and Cato, Patrick and Ulrichshofer, Anna}, title = {AI-powered Digital Sales Assistants}, volume = {6}, journal = {NIM Insights}, subtitle = {The Future of Shopper Engagement}, publisher = {NIM}, address = {N{\"u}rnberg}, issn = {2944-5981}, url = {https://www.nim.org/publikationen/detail/ai-powered-digital-sales-assistants}, pages = {10 -- 13}, year = {2024}, language = {en} } @inproceedings{UlrichshoferJungbluthCatoetal.2024, author = {Ulrichshofer, Anna and Jungbluth, Michael and Cato, Patrick and Kaiser, Carolin}, title = {Digital Sales Assistants in 'Bricks \& Clicks' - Deciphering Relative Feature Importance for Shopper Engagement}, booktitle = {Proceedings of the European Marketing Academy: EMAC 2024 Annual}, publisher = {EMAC}, address = {Br{\"u}ssel}, url = {https://proceedings.emac-online.org/index.cfm?eventid=48\&EMAC\%202024\%20Annual}, year = {2024}, language = {en} } @article{JungbluthUlrichshoferSchlereth2023, author = {Jungbluth, Michael and Ulrichshofer, Anna and Schlereth, Christian}, title = {In-Store-Customer-Analytics}, volume = {2023}, journal = {Marketing Review St. Gallen}, subtitle = {Messans{\"a}tze zum besseren Verst{\"a}ndnis des ungenutzten Konversionspotenzials}, number = {2}, publisher = {Universit{\"a}t St. Gallen}, address = {St. Gallen}, issn = {1865-7516}, pages = {54 -- 62}, year = {2023}, language = {de} } @inproceedings{JungbluthUlrichshoferSchlereth2025, author = {Jungbluth, Michael and Ulrichshofer, Anna and Schlereth, Christian}, title = {Abandoned Shopping Carts in Brick-and-Mortar Retail: Identifying Purchase Resignation}, booktitle = {Proceedings of the European Marketing Academy: EMAC 2025 Annual}, publisher = {EMAC}, address = {Br{\"u}ssel}, url = {https://proceedings.emac-online.org/index.cfm?eventid=52\&EMAC\%202025\%20Spring\%20Con}, year = {2025}, language = {en} } @inproceedings{JungbluthUlrichshoferSchlereth2023, author = {Jungbluth, Michael and Ulrichshofer, Anna and Schlereth, Christian}, title = {Using In-Store Analytics to Bridge the Purchase Intention and Behavior Gap at the Point of Sale}, booktitle = {Proceedings of the European Marketing Academy: EMAC 2023 Annual}, publisher = {EMAC}, address = {Br{\"u}ssel}, url = {https://proceedings.emac-online.org/index.cfm?eventid=45\&EMAC\%202023\%20Annual\%20Con}, year = {2023}, language = {en} }