@article{GedeonHuber2025, author = {Gedeon, Steven and Huber, Florian}, title = {Using AI-Enabled Images and Comic Narrative to Enhance Entrepreneurship Education}, volume = {9}, journal = {Entrepreneurship Education and Pedagogy}, number = {2}, publisher = {Sage}, address = {London}, issn = {2515-1274}, doi = {https://doi.org/10.1177/25151274251358708}, pages = {327 -- 345}, year = {2025}, abstract = {This learning innovation is an engaging technique to help students learn abstract concepts such as entrepreneurship theory, mindsets, and methods in a playful and exciting way. We explore how current AI tools can be used by entrepreneurship educators to enhance their course materials by creating memorable images and story-based, highly visual comic book content ("graphic novels"). We implemented these enhancements in an interactive learning platform based on Articulate Storyline and tested them in an introductory entrepreneurship course with over 2000 students per year on building an entrepreneurial mindset. In this article, we include sample copies of the images and graphic novel comics and highlight key methods, lessons, results, and design artifacts created during the course of our learning journey. Educators may add these free Open Educational Resource (OER) assets to their own courses by linking to the online version. We believe this approach to entrepreneurship education enhances students' engagement, memory retention, and the ability to identify and name underlying concepts and entrepreneurship theories. We hope to spark the interest of other entrepreneurship educators to use similar approaches at their universities.}, language = {en} }