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Die Rhein-Main-Region ist aufgrund ihres hohen Angebots an Arbeitsplätzen attraktiv für viele Erwerbstätige. Da die Arbeitsplatzdichte in den urbanen Räumen deutlich höher ist, ergeben sich starke Pendlerströme von ländlichen Kleinstädten und Gemeinden in die Mittel- und Oberzentren. Diese verursachen Treibhausgas- sowie Lärmemissionen, entziehen ländlichen Regionen Attraktivität und können Gesundheit und Stresserleben der pendelnden Beschäftig ten negativ beeinflussen. Um diese Herausforderungen zu bewältigen, arbeitet ein transdis ziplinäres Forschungsprojekt an der Hochschule Darmstadt daran, ein Netzwerk an Gemein schaftsbüros aufzubauen. Ein Gemeinschaftsbüro ist ein Gebäude im ländlich geprägten und suburbanen Raum, in dem sich Menschen unterschiedlicher Berufsgruppen eine Büroinfra struktur teilen. Die vorliegende Studie untersucht, inwiefern ein Nutzungsinteresse für solche Gemeinschaftsbüros bei Personen aus der Region in und um Darmstadt vorhanden ist. Dar über hinaus werden Einflussfaktoren auf die Nutzungsintention beleuchtet. Mit Hilfe eines Online-Fragebogens wurden im Februar 2020 [vor den Entwicklungen der COVID-19-Pandemie] 512 Erwerbstätige zu ihrer aktuellen Arbeitssituation befragt. Etwa die Hälfte der befragten Personen [252] hätte zu diesem Zeitpunkt ein Gemeinschaftsbüro nutzen können, weil sie ihre Arbeit örtlich flexibel ausführen. Fast 60% dieser Personen geben an, dass sie das Gemein schaftsbüro auch nutzen würden. Erwartete positive Folgen, wie eine Verbesserung der Le bensqualität am Wohnort sowie eine Steigerung der Arbeitsqualität, hängen mit der Nut zungsintention zusammen. Personen, in deren Haushalt keine minderjährigen Kinder leben, und Personen, die mit dem aktuellen Mobilitätsangebot zwischen Wohn- und Arbeitsort unzu frieden sind, geben an, eher an einer Nutzung von Gemeinschaftsbüros interessiert zu sein. Die Ergebnisse deuten zudem darauf hin, dass vor allem Personen, die bereits zeitlich auto nom arbeiteten [z.B. in Form von flexibler Arbeit von zuhause aus]. weniger Vorteile im vorge stellten Konzept sehen. Die Befragten wünschen sich eine gute Anbindung an den ÖPNV sowie eine flexible Vertragsgestaltung.
A sample of tourists (N = 780) responded to a survey addressing purchasing intentions and consumption motives in relation to buying sustainable groceries at a local food market. These intentions and motives were contrasted for two consumption contexts: on vacation vs. at home. An initial analysis of the data indicated that self-reported purchasing intentions were weaker for a vacation scenario than for a home scenario. Further analyses suggested that motives associated with purchasing intentions were not universal between contexts. At home, normative motives (i.e., good conscience) were positively associated with intentions, whereas other motives failed to explain significant variance (i.e., value for money, calm and safe, avoid boredom, pleasure, and good impression). On vacation, associations with intentions followed a similar pattern, except for the finding that hedonic motives (i.e., pleasure) added explanatory variance. Despite the increased importance of hedonic motives on vacation compared to at home, normative motives showed the strongest association with purchasing intentions in both consumption contexts. The findings are discussed with reference to the literature on contextual discrepancies in environmental behavior, while noting possible implications for promoting sustainable consumption among tourists.
Lessons Learned From Applications of the Stage Model of Self-Regulated Behavioral Change: A Review
(2019)
Stage models are becoming increasingly popular in explaining change from current behavior to more environmentally friendly alternatives. We review empirical applications of a recently introduced model, the stage model of self-regulated behavioral change (SSBC). In the SSBC, change toward pro-environmental behavior takes place in four, qualitatively different stages (predecisional, preactional, actional, and postactional) which are each influenced by constructs taken from theories previously established to describe and predict pro-environmental behavior. We performed a systematic literature search to retrieve peer-reviewed SSBC-based studies. The review includes 10 studies published between 2013 and 2018, six of which employed a cross-sectional, three an interventional and one a correlational longitudinal design. The cross-sectional and longitudinal studies generally support the model, although there are some irregularities that warrant further investigation. The interventional studies found stage-tailored informational measures to be more effective than non-stage-tailored measures in promoting stage progression and behavioral change. Furthermore, we identified several challenges that researchers may face when applying the SSBC. These include whether and how to analyze multiple behavioral alternatives; how to address the challenge of measuring a comprehensive model while keeping questionnaire length manageable; selecting and defining the role of model constructs in a behavioral context while keeping results comparable; and establishing a validated and reliable tool to diagnose a person’s stage of change. Based on these insights, we develop recommendations for researchers designing SSBC studies, in order to support a founded and efficient advancement of the theory which will then serve both researchers and practitioners aiming to promote pro-environmental behavior.
The leather industry is a complex system with multiple actors that faces a fundamental transition toward more sustainable chemistry. To support this process, this article analyzes challenges of the industry and consumers’ roles as a nexus of transition-relevant developments. We present findings of an empirical study (N = 439) among consumers on their perception of leather, related knowledge, and purchasing behavior. We found that participants perceived leather as natural, robust, and of high quality. Knowledge about the manufacturing of leather products was overall limited but varied. Applying a psychological behavior theory, we found that being aware of environmental and health consequences from conventional manufacturing of leather products was positively associated with a personal norm to purchase leather products that are less harmful to environment and health. The perceived ease of buying such products was positively associated with their purchase. Our findings shed light on consumers’ roles in the current leather system and their support of niche innovations toward more sustainable chemistry. Against this backdrop, we discuss implications for product design, consumer information, and needs for traceability along supply chains.