TY - CONF A1 - Reuter, Carsten T1 - Understanding Directed Sourcing in Triadic Supply Networks N2 - Firms experience that an increasingly complex supply base is a costly investment. In order to keep specialized suppliers but to reduce the effort of managing it, OEMs contract second-tier firms and direct them to first-tier suppliers. We conduct four embedded case studies in the international automotive industry to record types and possible motivations of directed sourcing. Our findings show that directed sourcing triads may be set up to achieve operational efficiencies but also for strategic reasons such as to gain access to foreign markets. This research contributes to literature on triadic supply chains in general and network buyer-supplier relationships specifically. KW - Directed Sourcing KW - Triadic Supply Networks KW - Case Research KW - Beschaffung KW - Supply Chain Management Y1 - 2017 UR - https://opus4.kobv.de/opus4-h-ab/frontdoor/index/index/docId/915 ER -