TY - CONF A1 - Schneider-Störmann, Ludger A1 - Röhr, Thomas A1 - Jaskari, Rauni A1 - Holopainen, Timo A1 - Reunanen, Tero A2 - Kantola, Jussi Ilari A2 - Nazir, Salman T1 - Enhanced Higher Education - Industry Cooperation Improving Work Capabilities of Sales Engineering Graduates T2 - Advances in Human Factors, Business Management and Leadership Proceedings of the AHFE 2019 International Conference on Human Factors, Business Management and Society, and the AHFE International Conference on Human Factors in Management and Leadership, July 24-28, 2019, Washington D.C., USA N2 - Sales engineers (SE) sell technical products and services to companies, and their results are crucial for their employers. They need technical knowledge and commercial competencies, but also management and soft skills, all fundamental for SE to be highly performant in their job. Students cannot learn this variety neither at university nor in industry alone. Instead, cooperation is required. Whereas academic-industrial cooperation for research or specific study programs is discussed in literature, this is not yet the case for enhanced industrial involvement in students’ education. The authors present two case studies of industrial implication in students’ education in Germany and France as benchmark and basis for a new approach of academic-industrial cooperation in education in Finland. This cooperation is developed in the frame of the project ‘RADICAL - Filling Skills Gaps in Blue Industry by Radical Competence Boost in Engineering VET’, co-funded by the Erasmus+ program of the European Union. KW - Vertriebsingenieur KW - Finnland Y1 - 2019 UR - https://opus4.kobv.de/opus4-h-ab/frontdoor/index/index/docId/1315 UR - https://doi.org/10.1007/978-3-030-20154-8_1 VL - 2020 IS - 961 SP - 3 EP - 13 ER -