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The chapter presents the emergence and transformation of the business model of a bank that was one of the first banks in Germany to fundamentally commit to sustainability: UmweltBank AG Nuremberg. In addition to the emergence and fundamental development of the bank, principles, business objectives, challenges, and steps for the development of its own sustainability strategy are highlighted. The chapter provides reflection questions that simplify a swing into the “road of sustainability” as a model for medium-sized companies and shows the successful realignment of the bank to the SDGs of the United Nations, with which UmweltBank actively and profitably shapes its mission in the transformation process to a sustainable economy and society.