Interne Markenverankerung bei den Mitarbeitern
Author: | Karsten Kilian |
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Parent Title (German): | Jahrbuch Marketing 2012/13 |
Editor: | Michael Bernecker |
Document Type: | Part of a Book |
Language: | German |
Year of publication: | 2013 |
Release Date: | 2024/01/10 |
First Page: | 107 |
Last Page: | 125 |
Institutes and faculty: | Fakultäten / Fakultät Wirtschaftswissenschaften |