Explaining and forecasting flops
Author: | Reiner Hellbrück, Detlef Schoder |
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Parent Title (English): | Business Research Yearbook: Global Business Perspectives |
Publisher: | Press in America |
Place of publication: | Lanham |
Editor: | F. Alkafaji |
Document Type: | Part of a Book |
Language: | English |
Year of publication: | 1994 |
Release Date: | 2024/01/10 |
First Page: | 594 |
Last Page: | 598 |