Mainstreaming Sustainability and promoting Innovation in SMEs: A Time for new Chances!
- The article describes the transformation of the business model of a specialist bank that was one of the first successful banks in Germany to fundamentally commit to sustainability, that were presented 2023 on the WIBF. The article provides background information about the "road of sustainability" as a model for medium-sized companies to align to the Agenda 2030 of the United Nations. [About a brief “How-to” directly from business practice @ UmweltBank AG, Nuremberg, Germany.]
Author: | Harald Bolsinger |
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Persistent identifier: | https://wibf.thws.de/fileadmin/wibf/Media/WIBF_2023/WIBF-the-6th-IBC-Proceedings-2023.pdf |
Parent Title (English): | Würzburg International Business Forum (2023) - 6th International Business Conference Proceedings: International Business with New Challenges and Entrepreneurial Opportunities, Würzburg, Germany |
Editor: | Emin Akcaoglu, Rainer Wehner |
Document Type: | Conference Proceeding |
Language: | English |
Year of publication: | 2023 |
Release Date: | 2024/02/27 |
First Page: | 84 |
Last Page: | 86 |
Institutes and faculty: | Fakultäten / Fakultät Wirtschaftswissenschaften |