TY - RPRT A1 - Bolsinger, Harald A1 - Subramanian, S. A1 - Sinha, Mudita T1 - AI in Customer Contexts BT - Developing an Analysis Framework for Trustful and Responsible AI-Integration N2 - The authors develop an analysis framework for use in higher education and consulting to evaluate and compare AI-solutions in the global marketplace. In this paper the importance of the cultural background and trust for the responsible use and acceptance of AI by users is highlighted. With focus on consumers, the drivers of AI acceptance are discussed. By focusing on trust and responsibility as main drivers for acceptance, there is a first framework developed to analyze and compare to what extent trust can potentially unfold and how responsibility can be perceived. KW - Artificial Intelligence KW - Values KW - Trust KW - Customer Behavior KW - Responsible Business Y1 - 2025 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bvb:863-opus-63196 ER -