TY - CHAP A1 - Kilian, Karsten ED - Bronner, Kai ED - Hirt, Rainer ED - Ringe, Cornelius T1 - The sound of success : how to keep a brand orchestra in tune with its MURKnum Opus T2 - ABA Audio Branding Academy Yearbook 2009/2010 Y1 - 2010 UR - https://permalink.bibkatalog.de/wue/BV040597544 SN - 9783845223834 SN - 9783832955311 SP - 37 EP - 56 PB - Nomos CY - Baden-Baden ER - TY - CHAP A1 - Kilian, Karsten ED - Lindgreen, Adam ED - Vanhamme, Joelle ED - Beverland, Michael T1 - Experiential Marketing and Memorable Brand Experiences : a conceptual framework T2 - Memorable customer experiences : a research anthology Y1 - 2009 SN - 9780566088681 SP - 25 EP - 44 PB - Gower CY - Farnham ER - TY - CHAP A1 - Kilian, Karsten A1 - Loewenfeld, Fabian von ED - Lindgreen, Adam ED - Vanhamme, Joelle ED - Beverland, Michael T1 - Brand communities as experience drivers : empirical research findings T2 - Memorable customer experiences : a research anthology Y1 - 2009 SN - 9780566088681 SP - 87 EP - 99 PB - Gower CY - Farnham ER - TY - CHAP A1 - Kilian, Karsten ED - Bronner, Kai ED - Hirt, Rainer T1 - From brand identity to audio branding T2 - Audio Branding : brands, sound and communication Y1 - 2009 UR - https://permalink.bibkatalog.de/wue/BV040599785 SN - 9783845216935 SN - 9783832943523 SP - 35 EP - 48 PB - Nomos CY - Baden-Baden ER - TY - CHAP A1 - Kilian, Karsten ED - Bronner, Kai ED - Hirt, Rainer T1 - Acoustics as resonant element of multi-sensory brand communication T2 - Audio Branding : brands, sound and communication Y1 - 2009 UR - https://permalink.bibkatalog.de/wue/BV040599785 SN - 9783845216935 SN - 9783832943523 SP - 149 EP - 161 PB - Nomos CY - Baden-Baden ER -