TY - JOUR A1 - Scheller, Fabian A1 - Graupner, Sören A1 - Edwards, James A1 - Johanning, Simon A1 - Bergaentzlé, Claire A1 - Bruckner, Thomas T1 - Social Influence Throughout the Photovoltaic Adoption Process: Exploring the Impact of Stakeholder Perceptions JF - Energy RESEARCH LETTERS N2 - This paper explores the role of social interactions in residential photovoltaic (PV) adoption. Our survey data from Germany indicate that residential PV decision makers are influenced primarily by stakeholders to whom they ascribe beneficial attributes. The data further show that key attributes vary along the decision making process: integrity and likeability demonstrate the strongest association with influence strength at the awareness stage, while availability and trustworthiness have the strongest association at the planning stage. The perception of the competence of the stakeholder is associated with greater influence across all stages. Y1 - 2022 U6 - https://doi.org/10.46557/001c.33903 SN - 2652-6514 VL - 3 IS - 4 ER -