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  <doc>
    <id>1755</id>
    <completedYear/>
    <publishedYear>2018</publishedYear>
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    <language>deu</language>
    <pageFirst>397</pageFirst>
    <pageLast>418</pageLast>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume/>
    <type>bookpart</type>
    <publisherName>Springer Gabler</publisherName>
    <publisherPlace>Wiesbaden</publisherPlace>
    <creatingCorporation/>
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    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>--</completedDate>
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    <title language="deu">Interne Markenführung - Mitarbeiter als Botschafter der Marke</title>
    <parentTitle language="deu">B-to-B-Markenführung: Grundlagen, Konzepte, Best Practice</parentTitle>
    <identifier type="isbn">978-3-658-05096-2</identifier>
    <identifier type="url">http://permalink.bibkatalog.de/BV044979601</identifier>
    <author>Karsten Kilian</author>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Business-to-Business-Marketing</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Markenpolitik</value>
    </subject>
    <collection role="institutes" number="fwiwi">THWS Business School</collection>
    <collection role="Regensburger_Klassifikation" number="Q">Wirtschaftswissenschaften</collection>
    <collection role="ddc" number="381">Handel</collection>
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  <doc>
    <id>1711</id>
    <completedYear/>
    <publishedYear>2017</publishedYear>
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    <language>deu</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber/>
    <edition/>
    <issue>274</issue>
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    <type>article</type>
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    <belongsToBibliography>1</belongsToBibliography>
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    <title language="deu">Show Them What You’re Made Of - Material macht Marken</title>
    <abstract language="deu">"Marken werden erlebt. Die meisten lassen sich begreifen – im wortwörtlichen Sinn. Dabei spielt die Materialität eine zentrale Rolle. Die Beschaffenheit von Produkten gibt Marken Tiefgang und Kontur". (Form, Nr. 274/2017)</abstract>
    <parentTitle language="deu">Form</parentTitle>
    <identifier type="url">https://form.de/de/magazine/form274/files</identifier>
    <identifier type="issn">0015-7678</identifier>
    <author>Karsten Kilian</author>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Markenimage</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Industriedesign</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Marke</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Werkstoff</value>
    </subject>
    <collection role="institutes" number="fwiwi">THWS Business School</collection>
    <collection role="Regensburger_Klassifikation" number="Q">Wirtschaftswissenschaften</collection>
    <collection role="Autoren" number="kilian">Karsten Kilian</collection>
    <collection role="ddc" number="381">Handel</collection>
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  <doc>
    <id>1993</id>
    <completedYear/>
    <publishedYear>2022</publishedYear>
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    <language>deu</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber>31</pageNumber>
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    <volume/>
    <type>workingpaper</type>
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    <title language="deu">Stand von Marketing Automation 2022: Einsatz und Nutzung in deutschen Unternehmen</title>
    <abstract language="deu">Diese Studie untersucht die Einführung und die Nutzung von Marketing Automation in deutschen Unternehmen. Hierzu wurden im Dezember 2021 und Januar 2022 173 in Marketing oder Vertrieb tätige und/oder über Erfahrung im Bereich Marketing Automation verfügende Personen aus Unternehmen verschiedener Branchen mit einem Schwerpunkt auf Maschinen- und Anlagenbau sowie Software/IT in Deutschland befragt. Die Ergebnisse liefern interessante Erkenntnisse für Wissenschaft und Praxis.</abstract>
    <identifier type="doi">10.57714/h41w-2h59</identifier>
    <identifier type="urn">urn:nbn:de:bvb:863-opus-19933</identifier>
    <enrichment key="opus.source">publish</enrichment>
    <licence>Creative Commons - CC BY-NC-SA - Namensnennung - Nicht kommerziell -  Weitergabe unter gleichen Bedingungen 4.0 International</licence>
    <author>Hannes Huttelmaier</author>
    <author>Nicolas Hesselbach</author>
    <author>Julia Heigl</author>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Marketing Automation</value>
    </subject>
    <collection role="institutes" number="fwi">Fakultät Wirtschaftsingenieurwesen</collection>
    <collection role="Regensburger_Klassifikation" number="Q">Wirtschaftswissenschaften</collection>
    <collection role="ddc" number="381">Handel</collection>
    <thesisPublisher>Hochschule für Angewandte Wissenschaften Würzburg-Schweinfurt</thesisPublisher>
    <file>https://opus4.kobv.de/opus4-fhws/files/1993/Stand_von_Marketing_Automation_2022.pdf</file>
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  <doc>
    <id>1754</id>
    <completedYear/>
    <publishedYear>2018</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber>268</pageNumber>
    <edition/>
    <issue/>
    <volume/>
    <type>book</type>
    <publisherName>BusinessVillage</publisherName>
    <publisherPlace>Göttingen</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Mehr Erfolg mit Markenkooperationen</title>
    <subTitle language="deu">Partnerschaften im Zeitalter der Digitalisierung</subTitle>
    <identifier type="isbn">978-3-86980-425-5</identifier>
    <identifier type="url">http://permalink.bibkatalog.de/BV044917770</identifier>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Unternehmenskooperation</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Markenpolitik</value>
    </subject>
    <collection role="institutes" number="fwiwi">THWS Business School</collection>
    <collection role="Regensburger_Klassifikation" number="Q">Wirtschaftswissenschaften</collection>
    <collection role="ddc" number="381">Handel</collection>
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  <doc>
    <id>1579</id>
    <completedYear/>
    <publishedYear>2002</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst>44</pageFirst>
    <pageLast/>
    <pageNumber/>
    <edition/>
    <issue>10</issue>
    <volume/>
    <type>article</type>
    <publisherName/>
    <publisherPlace>Ettlingen</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Erfolg für Citycards?</title>
    <parentTitle language="deu">Direkt Marketing</parentTitle>
    <author>Knut Wiesner</author>
    <collection role="institutes" number="fwi">Fakultät Wirtschaftsingenieurwesen</collection>
    <collection role="Autoren" number="wiesner">Knut Wiesner</collection>
    <collection role="ddc" number="381">Handel</collection>
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  <doc>
    <id>1580</id>
    <completedYear/>
    <publishedYear>2001</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst>52</pageFirst>
    <pageLast>ff.</pageLast>
    <pageNumber/>
    <edition/>
    <issue>09</issue>
    <volume/>
    <type>article</type>
    <publisherName/>
    <publisherPlace>Ettlingen</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Welche Chancen bietet der E-Commerce im Außenhandel?</title>
    <parentTitle language="deu">Direkt Marketing</parentTitle>
    <identifier type="url">http://permalink.bibkatalog.de/BV003804157</identifier>
    <author>Knut Wiesner</author>
    <collection role="institutes" number="fwi">Fakultät Wirtschaftsingenieurwesen</collection>
    <collection role="Autoren" number="wiesner">Knut Wiesner</collection>
    <collection role="ddc" number="381">Handel</collection>
  </doc>
  <doc>
    <id>1581</id>
    <completedYear/>
    <publishedYear>2001</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst>34</pageFirst>
    <pageLast>ff.</pageLast>
    <pageNumber/>
    <edition/>
    <issue>6</issue>
    <volume/>
    <type>article</type>
    <publisherName/>
    <publisherPlace>Ettlingen</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Kundenkarten-Boom in 2001?</title>
    <parentTitle language="deu">Direkt Marketing</parentTitle>
    <identifier type="url">http://permalink.bibkatalog.de/BV003804157</identifier>
    <author>Knut Wiesner</author>
    <collection role="institutes" number="fwi">Fakultät Wirtschaftsingenieurwesen</collection>
    <collection role="Autoren" number="wiesner">Knut Wiesner</collection>
    <collection role="ddc" number="381">Handel</collection>
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  <doc>
    <id>1663</id>
    <completedYear/>
    <publishedYear>2015</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume/>
    <type>bookpart</type>
    <publisherName/>
    <publisherPlace>Passau</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Sabrina Holtzhausen: Crossmediale Markenführung</title>
    <subTitle language="deu">Eine qualitative Studie zur Bedeutung der Markenpositionierung bei Medienunternehmen</subTitle>
    <series>
      <title>Passauer Schriften zur Kommunikationswissenschaft</title>
      <number>7</number>
    </series>
    <collection role="institutes" number="fas">Fakultät Angewandte Sozialwissenschaften</collection>
    <collection role="Autoren" number="godulla">Alexander Godulla</collection>
    <collection role="ddc" number="381">Handel</collection>
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