<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>5083</id>
    <completedYear/>
    <publishedYear>2022</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber>XXX, 342</pageNumber>
    <edition/>
    <issue/>
    <volume/>
    <type>book</type>
    <publisherName>Springer Gabler</publisherName>
    <publisherPlace>Wiesbaden</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Digitale Markenführung : Digital Branding in Zeiten divergierender Märkte</title>
    <identifier type="isbn">9783658343514</identifier>
    <identifier type="url">https://permalink.bibkatalog.de/wue/BV047887723</identifier>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">true</enrichment>
    <author>Karsten Kilian</author>
    <author>Ralf T. Kreuzer</author>
    <collection role="institutes" number="fwiwi">THWS Business School</collection>
  </doc>
</export-example>
