<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>1755</id>
    <completedYear/>
    <publishedYear>2018</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst>397</pageFirst>
    <pageLast>418</pageLast>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume/>
    <type>bookpart</type>
    <publisherName>Springer Gabler</publisherName>
    <publisherPlace>Wiesbaden</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>1</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Interne Markenführung - Mitarbeiter als Botschafter der Marke</title>
    <parentTitle language="deu">B-to-B-Markenführung: Grundlagen, Konzepte, Best Practice</parentTitle>
    <identifier type="isbn">978-3-658-05096-2</identifier>
    <identifier type="url">http://permalink.bibkatalog.de/BV044979601</identifier>
    <author>Karsten Kilian</author>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Business-to-Business-Marketing</value>
    </subject>
    <subject>
      <language>deu</language>
      <type>uncontrolled</type>
      <value>Markenpolitik</value>
    </subject>
    <collection role="institutes" number="fwiwi">THWS Business School</collection>
    <collection role="Regensburger_Klassifikation" number="Q">Wirtschaftswissenschaften</collection>
    <collection role="ddc" number="381">Handel</collection>
  </doc>
</export-example>
