<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>5104</id>
    <completedYear/>
    <publishedYear>2010</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst>357</pageFirst>
    <pageLast>377</pageLast>
    <pageNumber/>
    <edition/>
    <issue/>
    <volume/>
    <type>bookpart</type>
    <publisherName>Gabler</publisherName>
    <publisherPlace>Wiesbaden</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>--</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Von der Markenbotschaft zum Markenbotschafter : Mitarbeiter als Mittler der Markenidentität</title>
    <parentTitle language="deu">B-to-B-Markenführung : Grundlagen, Konzepte, Best Practive</parentTitle>
    <identifier type="isbn">9783834987426</identifier>
    <identifier type="url">https://permalink.bibkatalog.de/wue/BV036444181</identifier>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">true</enrichment>
    <author>Karsten Kilian</author>
    <author>Sven Henkel</author>
  </doc>
</export-example>
