@article{Kilian, author = {Kilian, Karsten}, title = {Show Them What You're Made Of - Material macht Marken}, series = {Form}, journal = {Form}, number = {274}, issn = {0015-7678}, abstract = {"Marken werden erlebt. Die meisten lassen sich begreifen - im wortw{\"o}rtlichen Sinn. Dabei spielt die Materialit{\"a}t eine zentrale Rolle. Die Beschaffenheit von Produkten gibt Marken Tiefgang und Kontur". (Form, Nr. 274/2017)}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Die Gewinnung des {\"o}ffentliches Vertrauens - fiktives Interview mit Hans Lutz}, series = {Markenartikel}, volume = {83}, journal = {Markenartikel}, number = {12}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {100 -- 102}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {BEST IDEAS f{\"u}r mehr Markenerfolg}, series = {Markenartikel}, volume = {84}, journal = {Markenartikel}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {40 -- 43}, language = {de} } @article{KilianEnglert, author = {Kilian, Karsten and Englert, Sophie}, title = {Der besondere Markenkosmos von Hidden Champions}, series = {transfer}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {54 -- 60}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Mehr Erfolg mit Purpose und Haltung}, series = {Marke 41: das Marketingjournal}, journal = {Marke 41: das Marketingjournal}, number = {1}, publisher = {MIM, Marken Institut}, address = {M{\"u}nchen}, pages = {54 -- 58}, language = {de} } @article{KilianMuellerGilbert, author = {Kilian, Karsten and M{\"u}ller, Michael and Gilbert, Dirk Ulrich}, title = {Zum Wert internationaler Marken : kritische Analyse und Studienergebnisse}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {26 -- 32}, language = {de} } @article{KilianMiklis, author = {Kilian, Karsten and Miklis, Markus}, title = {Die Evolution des Purpose: Die Entwicklung des (h{\"o}heren) Unternehmenszwecks im Zeitverlauf}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {58 -- 65}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Corporate Influencer : neuer Ansatzpunkt der Beeinflussung externer Interessengruppen}, series = {transfer}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 39}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Influencer Marketing - Markenerfolg mit reichweitenstarken prominenten Testimonials}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {60 -- 66}, language = {de} } @article{KilianSchmidt, author = {Kilian, Karsten and Schmidt, Holger J.}, title = {Internal Branding, Employer Branding \& Co: Der Mitarbeiter im Markenfokus}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {28 -- 33}, language = {de} } @article{KilianVoelker, author = {Kilian, Karsten and V{\"o}lker, Mareike}, title = {Markenstrategisches Change-Management}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {70 -- 75}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {BEST IDEAS f{\"u}r Wachstumsstrategien von Marken}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {84 -- 87}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Interne Markenverankerung bei den Mitarbeitern}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 40}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Sabbatical - die berufliche Auszeit}, series = {wisu - das Wirtschaftsstudium}, volume = {51}, journal = {wisu - das Wirtschaftsstudium}, number = {11}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {1117 -- 1118}, language = {de} } @article{BolsingerBenghabritShanthaNair, author = {Bolsinger, Harald and Benghabrit, Asmaa and Shantha Nair, Sindhu}, title = {Strengthening Future Skills with Spiritual Intelligence: From Worldview to Sustainability}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:863-opus-63174}, abstract = {This article shows in brief a course format that aimed to combine sustainability challenges with students' personal and spiritual values and, building on this, to develop collaborative, self-sustaining sustainability solutions for the real world. The vision and objectives, approach, challenges, experiences and conclusions of the course project, in which international students from different disciplines and refugee students were connected, are thematized. Based on the teaching experiences and beyond, the authors derived a student's survey mainly in Germany, Morocco and India to find out about the role of personal values, spirituality and sustainability as well as teaching formats for those topics and students' preferences of teaching formats. The article shows the results and draws conclusions on how to best implement sustainability teaching formats linked with personal values of students.}, language = {en} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Zeitarbeit und Crowdworking}, series = {wisu - das Wirtschaftsstudium}, volume = {51}, journal = {wisu - das Wirtschaftsstudium}, number = {8-9}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {893}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Agiles Lernen}, series = {wisu - das Wirtschaftsstudium}, volume = {51}, journal = {wisu - das Wirtschaftsstudium}, number = {10}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {1021}, language = {de} } @article{Scheller, author = {Scheller, Fabian}, title = {The future demand of renewable fuels in Germany - Understanding the impact of electrification levels and socio-economic developments}, series = {Heliyon}, volume = {9}, journal = {Heliyon}, number = {11}, publisher = {Elsevier}, doi = {10.1016/j.heliyon.2023.e22271}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:863-opus-53637}, pages = {16}, abstract = {The Climate Change Act recently enacted in Germany highlights the urgency of understanding the future demand for renewable fuels. In this study, we combine technological progress and socio-economic pathways in an energy system analysis to assess future renewable fuel demands in Germany. We apply the whole-system optimisation model, TIMES, to investigate transition pathways with varying electrification levels and socio-economic developments. The results show that renewable fuels demand varies between 388 PJ and 1310 PJ depending on the electrification rates. Furthermore, our findings demonstrate that considering socio-economicaspects and behavioural change, as represented by different Shared-Socio-economic Pathways, can significantly alter the demand for renewable fuels within a narrower yet still noteworthy range compared to the electrification scenarios. This provides country-level evidence highlighting the often-overlooked influence of social developments on demand projections. Consequently, it becomes crucial to prioritize the consideration of the climate mitigation potential arising fromsocioeconomic-induced changes in demand patterns within the broader framework of energyefficiency measures.}, language = {en} } @article{HillebrechtBauerHund, author = {Hillebrecht, Steffen and Bauer, Lisa and Hund, Stefan}, title = {Was braucht die Kollegin, wenn der Tod anklopft}, series = {Wirtschaft in Mainfranken}, journal = {Wirtschaft in Mainfranken}, number = {5}, publisher = {IHK W{\"u}rzburg Schweinfurt}, address = {W{\"u}rzburg}, issn = {0946-7378}, pages = {60 -- 61}, language = {de} } @article{HillebrechtStrott, author = {Hillebrecht, Steffen and Strott, Runa}, title = {Media-Planung}, series = {wisu - das Wirtschaftsstudium}, volume = {51}, journal = {wisu - das Wirtschaftsstudium}, number = {7}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {779 -- 786}, language = {de} }