@incollection{Jorasz, author = {Jorasz, William}, title = {Fixkostenmanagement}, series = {Marketingeffizienz - Kosten senken und Erl{\"o}se steigern}, booktitle = {Marketingeffizienz - Kosten senken und Erl{\"o}se steigern}, editor = {Pepels, Werner}, publisher = {Berliner Wissenschaftsverlag}, address = {Berlin}, pages = {52 -- 70}, language = {de} }