@incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Quantitative und qualitative Kundendaten als Basis des Marketing-Controllings}, series = {Jahrbuch der Absatz- und Verbrauchsforschung}, volume = {46}, booktitle = {Jahrbuch der Absatz- und Verbrauchsforschung}, number = {3}, publisher = {Duncker \& Humblot}, address = {Berlin}, pages = {301 -- 304}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Assessment Center: was F{\"u}hrungskr{\"a}fte wissen sollten}, series = {Management-Berater}, volume = {4}, journal = {Management-Berater}, number = {1}, publisher = {Management-Berater-Verlag}, address = {Frankfurt/Main}, issn = {1433-9862}, pages = {43 -- 46}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Entwicklung einer Kostenrechnung f{\"u}r junge Dienstleistungsunternehmen}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {43}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {2}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {47 -- 50}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Ans{\"a}tze des Marketing-Controlling f{\"u}r Print-Medien}, series = {Der Betriebswirt}, volume = {40}, journal = {Der Betriebswirt}, number = {2}, publisher = {Deutscher Betriebswirte-Verlag}, address = {Gernsbach}, issn = {0172-6196}, pages = {23 -- 28}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Call Center}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {27}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {8-9}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {895}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Coaching}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {12}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {1081}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Nachfragerzufriedenheit}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {11}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {989}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Unternehmenskultur}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {721 -- 8-9}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Grundlagen der Unternehmensberatung}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {43}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {2}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {42 -- 45}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Grundlagen des kommunalen Marketing}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {43}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {1}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {3 -- 6}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Beschwerden sind gut f{\"u}r's Gesch{\"a}ft}, series = {Marketing-Journal}, volume = {31}, journal = {Marketing-Journal}, number = {1}, address = {Hamburg}, pages = {44 -- 48}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Grundlagen des Medienmarketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {26}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {6}, publisher = {Mohr}, address = {T{\"u}bingen}, issn = {0340-3084}, pages = {537 -- 538}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Leitbilder f{\"u}r diakonische Unternehmen im Rahmen einer Marketingstrategie}, series = {Zeitschrift f{\"u}r {\"o}ffentliche und gemeinwirtschaftliche Unternehmen}, volume = {19}, journal = {Zeitschrift f{\"u}r {\"o}ffentliche und gemeinwirtschaftliche Unternehmen}, number = {1}, publisher = {Nomos}, address = {Baden-Baden}, issn = {0344-9777}, pages = {64 -- 69}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Grundlagen des Kirchlichen Marketing}, series = {Marketing ZFP}, volume = {17}, journal = {Marketing ZFP}, number = {4}, publisher = {Beck}, address = {M{\"u}nchen}, issn = {0344-1369}, pages = {221 -- 231}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Implementierung von Managementstrukturen in Klein- und Mittelbetrieben}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {40}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {4}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {105 -- 106}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Der religi{\"o}se Nachfrager - Versuch einer Ann{\"a}herung aus Marketingsicht}, series = {Die Unternehmung - Swiss journal of business and practice - Schweizerische Zeitschrift f{\"u}r betriebswirtschaftliche Forschung und Praxis}, volume = {49}, journal = {Die Unternehmung - Swiss journal of business and practice - Schweizerische Zeitschrift f{\"u}r betriebswirtschaftliche Forschung und Praxis}, number = {5}, publisher = {Haupt}, address = {Bern}, pages = {339 -- 349}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kirchliche Werbung - ein Abriss der Geschichte und ihrer Problematik}, series = {Communicatio Socialis}, volume = {28}, journal = {Communicatio Socialis}, number = {3}, publisher = {Matthias-Gr{\"u}newald-Verlag}, address = {Mainz}, issn = {2198-3852}, pages = {228 -- 252}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kirchliches Marketing}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {39}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {4}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, pages = {119 -- 121}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Direct Marketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {6}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {537}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Ethik in der Werbung}, series = {Werbe-Dienst}, journal = {Werbe-Dienst}, number = {Nr. 85}, address = {Frankfurt}, pages = {4}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Und sie bewegen sich doch - f{\"u}r die Kirchen ist "Marketing" kein Fremdwort mehr}, series = {Evangelische Kirchenkommentare}, volume = {29}, journal = {Evangelische Kirchenkommentare}, number = {4}, publisher = {Kreuz-Verlag}, address = {Stuttgart}, issn = {0300-4236}, pages = {202 -- 203}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Markenwert}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {3}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {209}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Internes Marketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {2}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {121}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Corporate Identity}, series = {wisu - Wirtschaftswissenschaftliche Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliche Studium}, number = {1}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {33}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Stadt-Marketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {24}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {5}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {417}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Social Marketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {24}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {2}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {117}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Mach mit und misch dich ein (Kirchliches Marketing ja - aber wie?)}, series = {Lutherische Monatshefte}, volume = {23}, journal = {Lutherische Monatshefte}, number = {8}, publisher = {Lutherisches Verlagshaus}, address = {Hannover}, issn = {0024-7618}, pages = {11 -- 12}, language = {de} }