@article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Grundlagen des Kirchlichen Marketing}, series = {Marketing ZFP}, volume = {17}, journal = {Marketing ZFP}, number = {4}, publisher = {Beck}, address = {M{\"u}nchen}, issn = {0344-1369}, pages = {221 -- 231}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Implementierung von Managementstrukturen in Klein- und Mittelbetrieben}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {40}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {4}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {105 -- 106}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Der religi{\"o}se Nachfrager - Versuch einer Ann{\"a}herung aus Marketingsicht}, series = {Die Unternehmung - Swiss journal of business and practice - Schweizerische Zeitschrift f{\"u}r betriebswirtschaftliche Forschung und Praxis}, volume = {49}, journal = {Die Unternehmung - Swiss journal of business and practice - Schweizerische Zeitschrift f{\"u}r betriebswirtschaftliche Forschung und Praxis}, number = {5}, publisher = {Haupt}, address = {Bern}, pages = {339 -- 349}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kirchliche Werbung - ein Abriss der Geschichte und ihrer Problematik}, series = {Communicatio Socialis}, volume = {28}, journal = {Communicatio Socialis}, number = {3}, publisher = {Matthias-Gr{\"u}newald-Verlag}, address = {Mainz}, issn = {2198-3852}, pages = {228 -- 252}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kirchliches Marketing}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {39}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {4}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, pages = {119 -- 121}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Direct Marketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {6}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {537}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Ethik in der Werbung}, series = {Werbe-Dienst}, journal = {Werbe-Dienst}, number = {Nr. 85}, address = {Frankfurt}, pages = {4}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Und sie bewegen sich doch - f{\"u}r die Kirchen ist "Marketing" kein Fremdwort mehr}, series = {Evangelische Kirchenkommentare}, volume = {29}, journal = {Evangelische Kirchenkommentare}, number = {4}, publisher = {Kreuz-Verlag}, address = {Stuttgart}, issn = {0300-4236}, pages = {202 -- 203}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Markenwert}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {3}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {209}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Internes Marketing}, series = {wisu - Wirtschaftswissenschaftliches Studium}, volume = {25}, journal = {wisu - Wirtschaftswissenschaftliches Studium}, number = {2}, publisher = {Lange}, address = {D{\"u}sseldorf}, issn = {0340-3084}, pages = {121}, language = {de} }