@article{KilianSchmidt, author = {Kilian, Karsten and Schmidt, Holger J.}, title = {Internal Branding, Employer Branding \& Co: Der Mitarbeiter im Markenfokus}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {28 -- 33}, language = {de} } @article{KilianSchmidt, author = {Kilian, Karsten and Schmidt, Holger J.}, title = {Markenf{\"u}hrungsans{\"a}tze mit Fokus Mitarbeiter}, series = {PharmAustria: das Branchenmagazin f{\"u}r Menschen, M{\"a}rkte \& Meinungen}, journal = {PharmAustria: das Branchenmagazin f{\"u}r Menschen, M{\"a}rkte \& Meinungen}, number = {3}, publisher = {MedMedia Verlags- und Mediaservice1}, address = {Wien}, issn = {2223-1099}, pages = {14 -- 18}, language = {de} }