@article{KilianRudmann, author = {Kilian, Karsten and Rudmann, Dunja}, title = {Does size matter? : der Einfluß der Followerzahl auf die Glaubw{\"u}rdigkeit von Influencern}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {30 -- 34}, language = {de} }