@book{WehnerAkcaogluVitellietal., author = {Wehner, Rainer and Akcaoglu, Emin and Vitelli, Alfredo and Soriente, Sonja and Baltzer, Bj{\"o}rn and Hube, Gerhard and Meyer, J{\"o}rg and Saginova, Olga and Bauer, Carsten and Unger, Oliver}, title = {Global Business Dynamics, Value Chains, and Cultural Linkages}, editor = {Wehner, Rainer and Akcaoglu, Emin}, edition = {1. Auflage}, publisher = {W{\"u}rzburg International Business Press}, address = {W{\"u}rzburg}, isbn = {978-3-949864-08-7}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:863-opus-57363}, publisher = {Technische Hochschule W{\"u}rzburg-Schweinfurt}, pages = {197}, abstract = {In today's interconnected world, the dynamics of global business are shaped by a complex interplay of economic trends, political forces, cultural nuances, and technological breakthroughs. The global marketplace has undergone significant transformation, characterized by both opportunities for growth and the emergence of complex challenges. This evolving environment requires businesses, governments, and individuals to not only understand these shifts but also adopt strategic approaches to navigate them effectively}, language = {en} } @inproceedings{BolsingerMeyerShanthaNairetal., author = {Bolsinger, Harald and Meyer, J{\"o}rg and Shantha Nair, Sindhu and Nwosu, Emmanuel and Abdullahi, Bello Muhammad and Wehner, Rainer}, title = {Staying Ahead with Artificial Intelligence}, series = {Balancing Innovation and Resilience in International Business - Special Focus: Tourism \& Hospitality}, booktitle = {Balancing Innovation and Resilience in International Business - Special Focus: Tourism \& Hospitality}, editor = {Wehner, Rainer and Ak{\c{c}}aoğlu, Emin}, pages = {7}, abstract = {Presentation and Discussion Documentation held at W{\"u}rzburg International Business Forum - 8th International Business Conference (WIBF-IBC) on 23 May 2025}, language = {de} } @inproceedings{BolsingerShanthaNairMeyeretal., author = {Bolsinger, Harald and Shantha Nair, Sindhu and Meyer, J{\"o}rg and Wehner, Rainer}, title = {Balancing Innovation and Resilience in the Tourism Industry}, series = {Balancing Innovation and Resilience in International Business - Special Focus: Tourism \& Hospitality}, booktitle = {Balancing Innovation and Resilience in International Business - Special Focus: Tourism \& Hospitality}, pages = {115 -- 120}, abstract = {This research explores the delicate balance between innovation and resilience in the tourism industry, facing both exciting opportunities and significant challenges due to factors such as economic shifts, natural disasters, changing consumer preferences, and global health crises. Tourism businesses are increasingly turning to technological advancements, sustainability initiatives, and new business models to stay competitive and meet traveller demands. Resilience is the ability to recover from adversity and adapt for long-term success. This study explores how tourism businesses balance innovation with resilience, and the factors influencing business performance and sustainability and aim to identify strategies combining innovation and resilience best practices.}, language = {en} }