@article{KilianVoelker, author = {Kilian, Karsten and V{\"o}lker, Mareike}, title = {Markenstrategisches Change-Management}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {70 -- 75}, language = {de} }