@book{KilianKreuzer, author = {Kilian, Karsten and Kreuzer, Ralf T.}, title = {Digitale Markenf{\"u}hrung : Digital Branding in Zeiten divergierender M{\"a}rkte}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658343514}, pages = {XXX, 342}, language = {de} }