@article{Kilian, author = {Kilian, Karsten}, title = {Multisensuale Kundenansprache}, series = {B2B: das Magazin f{\"u}r B2B-Marken}, journal = {B2B: das Magazin f{\"u}r B2B-Marken}, number = {1}, publisher = {RTS Rieger Team Werbeagentur}, address = {Leinfelden-Echterdingen}, pages = {30 -- 36}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Mehr Markenprofilierung}, series = {W.News: Wirtschaftsmagazin der IHK Heilbronn-Franken}, journal = {W.News: Wirtschaftsmagazin der IHK Heilbronn-Franken}, number = {2}, publisher = {Hettenbach}, address = {Heilbronn}, pages = {56 -- 56}, language = {de} } @article{KilianBeideckRueger, author = {Kilian, Karsten and Beideck, Kim and R{\"u}ger, Julia}, title = {Die 20 wichtigsten Marketingtrends f{\"u}r 2021}, series = {Website boosting: seo, sea, e-commerce, usability, szene, tipps \& tools}, journal = {Website boosting: seo, sea, e-commerce, usability, szene, tipps \& tools}, number = {65}, publisher = {Hotspot-Verlag}, address = {W{\"u}rzburg}, issn = {2191-6241}, pages = {40 -- 44}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Die Zukunft der Marke zwischen Dominanz und Irrelevanz}, series = {Markenartikel}, volume = {83}, journal = {Markenartikel}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {54 -- 55}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Markenzukunft - Ideen und Inspirationen}, series = {creativ verpacken: packaging, design, marketing}, journal = {creativ verpacken: packaging, design, marketing}, number = {1}, publisher = {Lindenhaus}, address = {Wilmersdorf}, issn = {1433-8750}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Materieller Mehrwert - Wenn das Material zur Marke wird}, series = {Marketing Review St. Gallen: die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis}, volume = {35}, journal = {Marketing Review St. Gallen: die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis}, number = {5}, publisher = {Thexis Verlag}, address = {St. Gallen}, issn = {1865-7516}, pages = {12 -- 18}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Das W{\"u}rzburger Marken-Management-Modell}, series = {Marke 41: das Marketing Journal}, journal = {Marke 41: das Marketing Journal}, number = {4}, publisher = {MIM, Marken Institut M{\"u}nchen}, address = {M{\"u}nchen}, issn = {1866-5438}, pages = {54 -- 59}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Markenkooperationen mit Influencern}, series = {Marke 21: das Marketingjournal}, journal = {Marke 21: das Marketingjournal}, number = {1}, publisher = {MIM, Markeninstitut M{\"u}nchen}, address = {M{\"u}nchen}, pages = {40 -- 46}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Marke trifft Marke - Design x Brand}, series = {form}, journal = {form}, number = {279}, publisher = {Verlag Form}, address = {Frankfurt/Main}, issn = {0015-7678}, pages = {74 -- 77}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Influencer identifizieren - {\"U}ber Influencer Marketing und den BARDE-Ansatz}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {7}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, language = {de} } @article{KilianMueller, author = {Kilian, Karsten and M{\"u}ller, Michael}, title = {Markencontrolling: Markenerfolg messbar machen}, series = {PraxisWissen Marketing}, journal = {PraxisWissen Marketing}, number = {1}, publisher = {uni-edition}, address = {Berlin}, issn = {2509-3029}, pages = {1 -- 21}, language = {de} }