@article{Kilian, author = {Kilian, Karsten}, title = {Seit 60 Jahren pr{\"a}gen die 4 P's von McCarthy das Marketing}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {50 -- 53}, language = {de} } @article{KilianHausmann, author = {Kilian, Karsten and Hausmann, Michaela}, title = {Sinnvolle Kundenansprache - B2B-Marken wirkungsvoll mit allen Sinnen erleben}, series = {Industrieanzeiger}, journal = {Industrieanzeiger}, number = {10}, publisher = {Konradin}, address = {Leinfelden-Echterdingen}, issn = {0019-9036}, pages = {16 -- 19}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Bei B2B-Marken machen die Mitarbeiter den Unterschied}, series = {MaschinenMarkt}, journal = {MaschinenMarkt}, number = {7}, publisher = {Vogel}, address = {W{\"u}rzburg}, pages = {22 -- 24}, language = {de} } @article{KilianZocher, author = {Kilian, Karsten and Zocher, Kathrin}, title = {Markenhitparade: Brand Name Placements in den Musikcharts}, series = {Markenartikel}, volume = {83}, journal = {Markenartikel}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {32 -- 35}, language = {de} } @article{KilianBiesalski, author = {Kilian, Karsten and Biesalski, Alexander}, title = {Markenbewertung im Praxis-Check}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {68 -- 71}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {B2B-Markenerfolg - die Mitarbeiter machen den Unterschied}, series = {be: Dossier f{\"u}r Markenkultur}, volume = {1}, journal = {be: Dossier f{\"u}r Markenkultur}, number = {1}, publisher = {Cuecon}, address = {K{\"o}ln}, issn = {2197-5949}, pages = {17 -- 19}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Influencer Marketing mit Social Media Stars}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {10}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {96 -- 99}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Messeauftritt mit allen Sinnen}, series = {SPS-Magazin: Zeitschrift f{\"u}r Automatisierungstechnik}, journal = {SPS-Magazin: Zeitschrift f{\"u}r Automatisierungstechnik}, number = {Sonderausgabe SPS-Special, November 2013}, publisher = {TeDo-Verlag}, address = {Marburg}, issn = {0935-0187}, pages = {296 -- 297}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Mediale Kundenbeeinflussung mit Influencern}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Multisensuale Kundenansprache}, series = {B2B: das Magazin f{\"u}r B2B-Marken}, journal = {B2B: das Magazin f{\"u}r B2B-Marken}, number = {1}, publisher = {RTS Rieger Team Werbeagentur}, address = {Leinfelden-Echterdingen}, pages = {30 -- 36}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Mehr Markenprofilierung}, series = {W.News: Wirtschaftsmagazin der IHK Heilbronn-Franken}, journal = {W.News: Wirtschaftsmagazin der IHK Heilbronn-Franken}, number = {2}, publisher = {Hettenbach}, address = {Heilbronn}, pages = {56 -- 56}, language = {de} }