@incollection{KilianMiklis, author = {Kilian, Karsten and Miklis, Markus}, title = {Purpose im Marketing - erfolgreicher mit sinnstiftendem Unternehmenszweck}, series = {Die 10 wichtigsten Zukunftsthemen im Marketing : Buzzwords, die bleiben}, booktitle = {Die 10 wichtigsten Zukunftsthemen im Marketing : Buzzwords, die bleiben}, editor = {Stumpf, Marcus}, edition = {2}, publisher = {Haufe Lexware}, address = {Freiburg}, isbn = {9783648138779}, pages = {20 -- 45}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Testimonials wirkungsvoll in der Kommunikation einsetzen}, series = {Handbuch Techniken der Kommunikation : Grundlagen, innovative Ans{\"a}tze, praktische Umsetzungen}, booktitle = {Handbuch Techniken der Kommunikation : Grundlagen, innovative Ans{\"a}tze, praktische Umsetzungen}, editor = {Langner, Tobias and Esch, Franz-Rudolf and Bruhn, Manfred}, edition = {2., vollst{\"a}ndig {\"u}berarbeitete und erweiterte Auflage}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658046538}, pages = {355 -- 379}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Meisterhafte Markenf{\"u}hrung macht B2B-Unternehmen unverwechselbar}, series = {Die große Deutschen Marken : Unverwechselbar - Meisterhaft}, booktitle = {Die große Deutschen Marken : Unverwechselbar - Meisterhaft}, editor = {Kupetz, Andrej}, publisher = {Rat f{\"u}r Formgebung}, address = {Frankfurt/Main}, organization = {Rat f{\"u}r Formgebung}, isbn = {9783946318088}, pages = {16 -- 19}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {BEST of Branding f{\"u}r Start-ups}, series = {Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgr{\"u}ndungen}, booktitle = {Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgr{\"u}ndungen}, editor = {Kochhan, Christoph and K{\"o}necke, Thomas and Schunk, Holger}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658245863}, pages = {55 -- 84}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Marketing : Marken mit allen Sinnen erlebbar machen}, series = {Handbuch Markenf{\"u}hrung}, booktitle = {Handbuch Markenf{\"u}hrung}, editor = {Esch, Franz-Rudolf}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658133429}, pages = {759 -- 772}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Die Bedeutung selbstbestimmter Markenf{\"u}rsprecher in den sozialen Medien}, series = {Social Branding : Strategien, Praxisbeispiele, Perspektiven}, booktitle = {Social Branding : Strategien, Praxisbeispiele, Perspektiven}, editor = {Schulten, Matthias and Mertens, Artur and Horx, Andreas}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783834937551}, pages = {167 -- 180}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Prominente Sportler als Testimonials in der Werbung}, series = {Marken und Sport : aktuelle Aspekte der Markenf{\"u}hrung im Sport und mit Sport}, booktitle = {Marken und Sport : aktuelle Aspekte der Markenf{\"u}hrung im Sport und mit Sport}, editor = {Preuß, Holger and Huber, Frank and Schunk, Holger and K{\"o}necke, Thomas}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783834936950}, pages = {199 -- 217}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Marketing - Marken mit allen Sinnen erlebbar machen}, series = {Konsumentenverhalten : Basis f{\"u}r Kommunikation und Markenf{\"u}hrung}, booktitle = {Konsumentenverhalten : Basis f{\"u}r Kommunikation und Markenf{\"u}hrung}, editor = {Heidel, Bernhard and Teichert, Thorsten}, publisher = {New Business Verlag}, address = {Hamburg}, isbn = {9783936182545}, pages = {196 -- 203}, language = {de} } @article{KilianEnglert, author = {Kilian, Karsten and Englert, Sophie}, title = {Der besondere Markenkosmos von Hidden Champions}, series = {transfer}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {54 -- 60}, language = {de} } @misc{KilianTjiang, author = {Kilian, Karsten and Tjiang, Thomas}, title = {Haltung ist die W{\"a}hrung der Zukunft}, series = {Wirtschaftszeitung : das Wirtschaftsmagazin f{\"u}r Ostbayern}, journal = {Wirtschaftszeitung : das Wirtschaftsmagazin f{\"u}r Ostbayern}, number = {Dezember}, publisher = {Mittelbayerischer Verlag}, address = {Regensburg}, pages = {28 -- 28}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Marketing - Marken mit allen Sinnen erlebbar machen}, series = {Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis}, booktitle = {Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis}, editor = {Honal, Andrea and Abbate, Sandro}, publisher = {Kovac}, address = {Hamburg}, isbn = {9783830081586}, pages = {117 -- 144}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Mehr Erfolg mit Purpose und Haltung}, series = {Marke 41: das Marketingjournal}, journal = {Marke 41: das Marketingjournal}, number = {1}, publisher = {MIM, Marken Institut}, address = {M{\"u}nchen}, pages = {54 -- 58}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Die B2B-Marken als Erfolgsgarant - Das W{\"u}rzburger Modell weist den Weg}, series = {10 Jahre Markenkonferenz B2B (Jubil{\"a}umsschrift)}, booktitle = {10 Jahre Markenkonferenz B2B (Jubil{\"a}umsschrift)}, publisher = {marconomy}, pages = {14 -- 17}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Marke und Testimonial}, series = {Marke hoch 10}, booktitle = {Marke hoch 10}, editor = {Langenscheidt, Florian}, publisher = {Dt. Standards-Ed.}, address = {K{\"o}ln}, isbn = {9783869364483}, pages = {41 -- 50}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Interne Markenverankerung bei den Mitarbeitern}, series = {Jahrbuch Marketing 2012/13}, booktitle = {Jahrbuch Marketing 2012/13}, editor = {Bernecker, Michael}, pages = {107 -- 125}, language = {de} } @article{KilianMuellerGilbert, author = {Kilian, Karsten and M{\"u}ller, Michael and Gilbert, Dirk Ulrich}, title = {Zum Wert internationaler Marken : kritische Analyse und Studienergebnisse}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {26 -- 32}, language = {de} } @article{KilianMiklis, author = {Kilian, Karsten and Miklis, Markus}, title = {Die Evolution des Purpose: Die Entwicklung des (h{\"o}heren) Unternehmenszwecks im Zeitverlauf}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {58 -- 65}, language = {de} } @misc{KilianDisch, author = {Kilian, Karsten and Disch, Wolfgang K. A.}, title = {Interview mit Domizlaff-Verleger Wolfgang K. A. Disch}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {54 -- 55}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Corporate Influencer : neuer Ansatzpunkt der Beeinflussung externer Interessengruppen}, series = {transfer}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 39}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Influencer Marketing - Markenerfolg mit reichweitenstarken prominenten Testimonials}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {60 -- 66}, language = {de} } @article{KilianSchmidt, author = {Kilian, Karsten and Schmidt, Holger J.}, title = {Internal Branding, Employer Branding \& Co: Der Mitarbeiter im Markenfokus}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {28 -- 33}, language = {de} } @article{KilianVoelker, author = {Kilian, Karsten and V{\"o}lker, Mareike}, title = {Markenstrategisches Change-Management}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {70 -- 75}, language = {de} }