@phdthesis{Kilian, author = {Kilian, Karsten}, title = {Determinanten der Markenpers{\"o}nlichkeit : relevante Einflussgr{\"o}ßen und m{\"o}gliche Transfereffekte}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {9783834966254}, pages = {XXIII, 360}, language = {de} } @book{Kilian, author = {Kilian, Karsten}, title = {Marke unser : Branding zwischen h{\"o}llisch gut und himmlisch verwegen}, publisher = {Markenlexikon}, address = {W{\"u}rzburg}, pages = {95}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Das 7. P im Marketing-Mix von Dienstleistungen}, series = {Das 7. Gesetz : die wahre Geschichte der 7 Zwerge und andere Erfolgsgeheimnisse}, booktitle = {Das 7. Gesetz : die wahre Geschichte der 7 Zwerge und andere Erfolgsgeheimnisse}, editor = {K{\"o}hler, Hans-Uwe L.}, publisher = {GABAL}, address = {Offenbach am Main}, isbn = {9783897497276}, pages = {133 -- 139}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Markendesign als Basis ganzheitlicher Markenkommunikation}, series = {Psychologie der Markenf{\"u}hrung}, booktitle = {Psychologie der Markenf{\"u}hrung}, editor = {Florack, Arnd and Scarabis, Martin and Primosch, Ernst}, publisher = {Vahlen}, address = {M{\"u}nchen}, isbn = {9783800643011}, pages = {323 -- 356}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Erlebnismarketing und Markenerlebnisse}, series = {Psychologie der Markenf{\"u}hrung}, booktitle = {Psychologie der Markenf{\"u}hrung}, editor = {Florack, Arnd and Scarabis, Martin and Primosch, Ernst}, publisher = {Vahlen}, address = {M{\"u}nchen}, isbn = {9783800643011}, pages = {357 -- 391}, language = {de} } @incollection{KilianEckert, author = {Kilian, Karsten and Eckert, Frauke}, title = {Nichtmediale Markendiversifikation am Beispiel Fit for Fun}, series = {Perspektiven f{\"u}r die Publikumszeitschrift}, booktitle = {Perspektiven f{\"u}r die Publikumszeitschrift}, editor = {Friedrichsen, Mike and Brunner, Martin F.}, publisher = {Springer}, address = {Berlin}, isbn = {9783540494362}, pages = {115 -- 126}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Von der Markenidentit{\"a}t zum Markenklang als Markenelement}, series = {Audio-Branding: Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, booktitle = {Audio-Branding: Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845213927}, pages = {54 -- 69}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Akustik als klangvolles Element multisensualer Markenkommunikation}, series = {Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, booktitle = {Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845213927}, pages = {214 -- 227}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Starke Marken bleiben sich bei allem Wandel treu}, series = {ProMagazin: f{\"u}r die Region Heilbronn-Franken}, journal = {ProMagazin: f{\"u}r die Region Heilbronn-Franken}, number = {6}, publisher = {pVS, pro Verlag und Service GmbH \& Co. KG}, address = {Schw{\"a}bisch Hall}, issn = {2509-5528}, pages = {6 -- 9}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {The sound of success : how to keep a brand orchestra in tune with its MURKnum Opus}, series = {ABA Audio Branding Academy Yearbook 2009/2010}, booktitle = {ABA Audio Branding Academy Yearbook 2009/2010}, editor = {Bronner, Kai and Hirt, Rainer and Ringe, Cornelius}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845223834}, pages = {37 -- 56}, language = {en} } @incollection{KilianHenkel, author = {Kilian, Karsten and Henkel, Sven}, title = {Von der Markenbotschaft zum Markenbotschafter : Mitarbeiter als Mittler der Markenidentit{\"a}t}, series = {B-to-B-Markenf{\"u}hrung : Grundlagen, Konzepte, Best Practive}, booktitle = {B-to-B-Markenf{\"u}hrung : Grundlagen, Konzepte, Best Practive}, editor = {Baumgarth, Carsten}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {9783834987426}, pages = {357 -- 377}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Experiential Marketing and Memorable Brand Experiences : a conceptual framework}, series = {Memorable customer experiences : a research anthology}, booktitle = {Memorable customer experiences : a research anthology}, editor = {Lindgreen, Adam and Vanhamme, Joelle and Beverland, Michael}, publisher = {Gower}, address = {Farnham}, isbn = {9780566088681}, pages = {25 -- 44}, language = {en} } @incollection{KilianLoewenfeld, author = {Kilian, Karsten and Loewenfeld, Fabian von}, title = {Brand communities as experience drivers : empirical research findings}, series = {Memorable customer experiences : a research anthology}, booktitle = {Memorable customer experiences : a research anthology}, editor = {Lindgreen, Adam and Vanhamme, Joelle and Beverland, Michael}, publisher = {Gower}, address = {Farnham}, isbn = {9780566088681}, pages = {87 -- 99}, language = {en} } @incollection{Kilian, author = {Kilian, Karsten}, title = {From brand identity to audio branding}, series = {Audio Branding : brands, sound and communication}, booktitle = {Audio Branding : brands, sound and communication}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845216935}, pages = {35 -- 48}, language = {en} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Acoustics as resonant element of multi-sensory brand communication}, series = {Audio Branding : brands, sound and communication}, booktitle = {Audio Branding : brands, sound and communication}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845216935}, pages = {149 -- 161}, language = {en} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Klangvolle Markennamen und namhafter Markenklang}, series = {Jahrbuch Marketing 2009 : Trendthemen und Tendenzen}, booktitle = {Jahrbuch Marketing 2009 : Trendthemen und Tendenzen}, editor = {Bernecker, Michael and Pepels, Werner}, publisher = {Johanna Verlag}, address = {K{\"o}ln}, isbn = {978-3-937763-06-4}, pages = {247 -- 267}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Vom Erlebnismarketing zum Markenerlebnis}, series = {Schaupl{\"a}tze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows}, booktitle = {Schaupl{\"a}tze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows}, editor = {Herbrand, Nicolai O.}, publisher = {Edition Neues Fachwissen}, address = {Stuttgart}, isbn = {9783981122022}, pages = {29 -- 68}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Vertikalisierung von Markenherstellern als Basis inszenierter Markenerlebnisse}, series = {Marken-Management 2008/2009 : Jahrbuch f{\"u}r Strategie und Praxis der Markenf{\"u}hrung}, booktitle = {Marken-Management 2008/2009 : Jahrbuch f{\"u}r Strategie und Praxis der Markenf{\"u}hrung}, editor = {Meyer, Henning}, publisher = {Deutscher Fachverlag}, address = {Frankfurt/Main}, isbn = {9783866411210}, pages = {181 -- 205}, language = {de} } @incollection{KilianBoksberger, author = {Kilian, Karsten and Boksberger, Philipp}, title = {Tourismus im Zeitalter der Erlebnis{\"o}konomie}, series = {Tourismus, Herausforderung, Zukunft}, booktitle = {Tourismus, Herausforderung, Zukunft}, editor = {Egger, Roman and Herdin, Thomas}, publisher = {LIT}, address = {Wien}, isbn = {9783825805111}, pages = {259 -- 273}, language = {de} } @incollection{KilianBrandtner, author = {Kilian, Karsten and Brandtner, Michael}, title = {WOM- und WOW-Branding : die neue {\"A}ra der Markenf{\"u}hrung}, series = {Leitfaden WOM-Marketing : die neue Empfehlungsgesellschaft ; online\&offline neue Kunden gewinnen durch Social Media Marketing, Viral Marketing, Advocating und Buzz}, booktitle = {Leitfaden WOM-Marketing : die neue Empfehlungsgesellschaft ; online\&offline neue Kunden gewinnen durch Social Media Marketing, Viral Marketing, Advocating und Buzz}, editor = {Sch{\"u}ller, Anne M. and Schwarz, Thorsten}, publisher = {Marketing-B{\"o}rse}, address = {Wagh{\"a}usel}, isbn = {9783000304705}, pages = {99 -- 112}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Marketing: Marken mit allen Sinnen erlebbar machen}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {42 -- 48}, language = {de} } @article{KilianBrexendorf, author = {Kilian, Karsten and Brexendorf, Tim Oliver}, title = {Multisensuale Markenf{\"u}hrung als Differenzierungs- und Erfolgsgr{\"o}ße}, series = {Campus 02 Business Report}, journal = {Campus 02 Business Report}, number = {2}, pages = {12 -- 15}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Design ist der Anfang}, series = {BrandMelder}, journal = {BrandMelder}, number = {3}, pages = {12 -- 13}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Immer mehr Marken-Fans auf Facebook}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {6}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {38 -- 40}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Vor dieser Marke zieh ich den Hut (Udo Lindenberg Hommage)}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {9}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {92 -- 94}, language = {de} }