@phdthesis{Kilian, author = {Kilian, Karsten}, title = {Determinanten der Markenpers{\"o}nlichkeit : relevante Einflussgr{\"o}ßen und m{\"o}gliche Transfereffekte}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {9783834966254}, pages = {XXIII, 360}, language = {de} } @book{Kilian, author = {Kilian, Karsten}, title = {Marke unser : Branding zwischen h{\"o}llisch gut und himmlisch verwegen}, publisher = {Markenlexikon}, address = {W{\"u}rzburg}, pages = {95}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Das 7. P im Marketing-Mix von Dienstleistungen}, series = {Das 7. Gesetz : die wahre Geschichte der 7 Zwerge und andere Erfolgsgeheimnisse}, booktitle = {Das 7. Gesetz : die wahre Geschichte der 7 Zwerge und andere Erfolgsgeheimnisse}, editor = {K{\"o}hler, Hans-Uwe L.}, publisher = {GABAL}, address = {Offenbach am Main}, isbn = {9783897497276}, pages = {133 -- 139}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Markendesign als Basis ganzheitlicher Markenkommunikation}, series = {Psychologie der Markenf{\"u}hrung}, booktitle = {Psychologie der Markenf{\"u}hrung}, editor = {Florack, Arnd and Scarabis, Martin and Primosch, Ernst}, publisher = {Vahlen}, address = {M{\"u}nchen}, isbn = {9783800643011}, pages = {323 -- 356}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Erlebnismarketing und Markenerlebnisse}, series = {Psychologie der Markenf{\"u}hrung}, booktitle = {Psychologie der Markenf{\"u}hrung}, editor = {Florack, Arnd and Scarabis, Martin and Primosch, Ernst}, publisher = {Vahlen}, address = {M{\"u}nchen}, isbn = {9783800643011}, pages = {357 -- 391}, language = {de} } @incollection{KilianEckert, author = {Kilian, Karsten and Eckert, Frauke}, title = {Nichtmediale Markendiversifikation am Beispiel Fit for Fun}, series = {Perspektiven f{\"u}r die Publikumszeitschrift}, booktitle = {Perspektiven f{\"u}r die Publikumszeitschrift}, editor = {Friedrichsen, Mike and Brunner, Martin F.}, publisher = {Springer}, address = {Berlin}, isbn = {9783540494362}, pages = {115 -- 126}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Von der Markenidentit{\"a}t zum Markenklang als Markenelement}, series = {Audio-Branding: Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, booktitle = {Audio-Branding: Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845213927}, pages = {54 -- 69}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Akustik als klangvolles Element multisensualer Markenkommunikation}, series = {Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, booktitle = {Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845213927}, pages = {214 -- 227}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Starke Marken bleiben sich bei allem Wandel treu}, series = {ProMagazin: f{\"u}r die Region Heilbronn-Franken}, journal = {ProMagazin: f{\"u}r die Region Heilbronn-Franken}, number = {6}, publisher = {pVS, pro Verlag und Service GmbH \& Co. KG}, address = {Schw{\"a}bisch Hall}, issn = {2509-5528}, pages = {6 -- 9}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {The sound of success : how to keep a brand orchestra in tune with its MURKnum Opus}, series = {ABA Audio Branding Academy Yearbook 2009/2010}, booktitle = {ABA Audio Branding Academy Yearbook 2009/2010}, editor = {Bronner, Kai and Hirt, Rainer and Ringe, Cornelius}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845223834}, pages = {37 -- 56}, language = {en} } @incollection{KilianHenkel, author = {Kilian, Karsten and Henkel, Sven}, title = {Von der Markenbotschaft zum Markenbotschafter : Mitarbeiter als Mittler der Markenidentit{\"a}t}, series = {B-to-B-Markenf{\"u}hrung : Grundlagen, Konzepte, Best Practive}, booktitle = {B-to-B-Markenf{\"u}hrung : Grundlagen, Konzepte, Best Practive}, editor = {Baumgarth, Carsten}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {9783834987426}, pages = {357 -- 377}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Experiential Marketing and Memorable Brand Experiences : a conceptual framework}, series = {Memorable customer experiences : a research anthology}, booktitle = {Memorable customer experiences : a research anthology}, editor = {Lindgreen, Adam and Vanhamme, Joelle and Beverland, Michael}, publisher = {Gower}, address = {Farnham}, isbn = {9780566088681}, pages = {25 -- 44}, language = {en} } @incollection{KilianLoewenfeld, author = {Kilian, Karsten and Loewenfeld, Fabian von}, title = {Brand communities as experience drivers : empirical research findings}, series = {Memorable customer experiences : a research anthology}, booktitle = {Memorable customer experiences : a research anthology}, editor = {Lindgreen, Adam and Vanhamme, Joelle and Beverland, Michael}, publisher = {Gower}, address = {Farnham}, isbn = {9780566088681}, pages = {87 -- 99}, language = {en} } @incollection{Kilian, author = {Kilian, Karsten}, title = {From brand identity to audio branding}, series = {Audio Branding : brands, sound and communication}, booktitle = {Audio Branding : brands, sound and communication}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845216935}, pages = {35 -- 48}, language = {en} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Acoustics as resonant element of multi-sensory brand communication}, series = {Audio Branding : brands, sound and communication}, booktitle = {Audio Branding : brands, sound and communication}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845216935}, pages = {149 -- 161}, language = {en} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Klangvolle Markennamen und namhafter Markenklang}, series = {Jahrbuch Marketing 2009 : Trendthemen und Tendenzen}, booktitle = {Jahrbuch Marketing 2009 : Trendthemen und Tendenzen}, editor = {Bernecker, Michael and Pepels, Werner}, publisher = {Johanna Verlag}, address = {K{\"o}ln}, isbn = {978-3-937763-06-4}, pages = {247 -- 267}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Vom Erlebnismarketing zum Markenerlebnis}, series = {Schaupl{\"a}tze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows}, booktitle = {Schaupl{\"a}tze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows}, editor = {Herbrand, Nicolai O.}, publisher = {Edition Neues Fachwissen}, address = {Stuttgart}, isbn = {9783981122022}, pages = {29 -- 68}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Vertikalisierung von Markenherstellern als Basis inszenierter Markenerlebnisse}, series = {Marken-Management 2008/2009 : Jahrbuch f{\"u}r Strategie und Praxis der Markenf{\"u}hrung}, booktitle = {Marken-Management 2008/2009 : Jahrbuch f{\"u}r Strategie und Praxis der Markenf{\"u}hrung}, editor = {Meyer, Henning}, publisher = {Deutscher Fachverlag}, address = {Frankfurt/Main}, isbn = {9783866411210}, pages = {181 -- 205}, language = {de} } @incollection{KilianBoksberger, author = {Kilian, Karsten and Boksberger, Philipp}, title = {Tourismus im Zeitalter der Erlebnis{\"o}konomie}, series = {Tourismus, Herausforderung, Zukunft}, booktitle = {Tourismus, Herausforderung, Zukunft}, editor = {Egger, Roman and Herdin, Thomas}, publisher = {LIT}, address = {Wien}, isbn = {9783825805111}, pages = {259 -- 273}, language = {de} } @incollection{KilianBrandtner, author = {Kilian, Karsten and Brandtner, Michael}, title = {WOM- und WOW-Branding : die neue {\"A}ra der Markenf{\"u}hrung}, series = {Leitfaden WOM-Marketing : die neue Empfehlungsgesellschaft ; online\&offline neue Kunden gewinnen durch Social Media Marketing, Viral Marketing, Advocating und Buzz}, booktitle = {Leitfaden WOM-Marketing : die neue Empfehlungsgesellschaft ; online\&offline neue Kunden gewinnen durch Social Media Marketing, Viral Marketing, Advocating und Buzz}, editor = {Sch{\"u}ller, Anne M. and Schwarz, Thorsten}, publisher = {Marketing-B{\"o}rse}, address = {Wagh{\"a}usel}, isbn = {9783000304705}, pages = {99 -- 112}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Marketing: Marken mit allen Sinnen erlebbar machen}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {42 -- 48}, language = {de} } @article{KilianBrexendorf, author = {Kilian, Karsten and Brexendorf, Tim Oliver}, title = {Multisensuale Markenf{\"u}hrung als Differenzierungs- und Erfolgsgr{\"o}ße}, series = {Campus 02 Business Report}, journal = {Campus 02 Business Report}, number = {2}, pages = {12 -- 15}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Design ist der Anfang}, series = {BrandMelder}, journal = {BrandMelder}, number = {3}, pages = {12 -- 13}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Immer mehr Marken-Fans auf Facebook}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {6}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {38 -- 40}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Vor dieser Marke zieh ich den Hut (Udo Lindenberg Hommage)}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {9}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {92 -- 94}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Geschlechtsloses Wischiwaschi (fiktives interview mit Werbeikone David Ogilvy)}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {5}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {42 -- 44}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Marken-Metropole(n)}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {1-2}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {70 -- 73}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {So bringen Sie Ihre Marke auf Kurs}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {4}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {42 -- 43}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Mensch Marke!}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {Sonderheft Marken, M{\"a}rz 2010}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {106 -- 109}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Markenerfolg beginnt bei den Mitarbeitern}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {Sonderheft Marken, M{\"a}rz 2012}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {92 -- 95}, language = {de} } @article{KilianGrubendorfer, author = {Kilian, Karsten and Grubendorfer, Christine}, title = {F{\"u}hrungskr{\"a}fte als Vorbilder}, series = {Acquisa: das Magazin f{\"u}r Marketing und Vertrieb}, volume = {55}, journal = {Acquisa: das Magazin f{\"u}r Marketing und Vertrieb}, number = {9}, publisher = {Schimmel}, address = {W{\"u}rzburg}, issn = {2626-2452}, pages = {46 -- 47}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Hersteller handeln - Marken suchen direkten Kundenkontakt}, series = {Promotion Business: das Magazin f{\"u}r Gesellschaft \& Marketing}, journal = {Promotion Business: das Magazin f{\"u}r Gesellschaft \& Marketing}, number = {3}, publisher = {WA-Verlag}, address = {K{\"o}ln}, issn = {1864-1555}, pages = {44 -- 47}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Daf{\"u}r stehe ich mit meinem Namen... - Unternehmerische Verantwortung als elementarer Bestandteil einer Marke}, series = {Die Welt}, journal = {Die Welt}, number = {19.09.2008; Sonderbeilage "Die Marke"}, publisher = {Springer}, address = {Berlin}, pages = {1 und 7 -- 1 und 7}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Marken mit allen Sinnen erlebbar machen}, series = {PharmAustria: das Branchenmagazin f{\"u}r Menschen, M{\"a}rkte \& Meinungen}, journal = {PharmAustria: das Branchenmagazin f{\"u}r Menschen, M{\"a}rkte \& Meinungen}, number = {3}, publisher = {MedMedia Verlags- und Mediaservice}, address = {Wien}, issn = {2223-1099}, pages = {20 -- 24}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Die Chancen von Social Media f{\"u}r die Markenf{\"u}hrung}, series = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, journal = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, number = {11}, publisher = {Springer Gabler}, address = {Wiesbaden}, issn = {0173-5993}, pages = {32 -- 33}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Interne Markenf{\"u}hrung - Mitarbeiter als Botschafter der Marke}, series = {B-to-B-Markenf{\"u}hrung: Grundlagen, Konzepte, Best Practice}, booktitle = {B-to-B-Markenf{\"u}hrung: Grundlagen, Konzepte, Best Practice}, editor = {Baumgarth, Carsten}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-05096-2}, pages = {397 -- 418}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Influencer-Marketing - mehr Reichweite und Resonanz mit medialen Multiplikatoren}, series = {Die 10 wichtigsten Zukunftsthemen im Marketing : Buzzwords die bleiben}, booktitle = {Die 10 wichtigsten Zukunftsthemen im Marketing : Buzzwords die bleiben}, editor = {Stumpf, Marcus}, edition = {2}, publisher = {Haufe Lexware}, address = {Freiburg}, isbn = {9783648138779}, pages = {70 -- 105}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Markenkooperationen mit Influencern}, series = {Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung}, booktitle = {Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung}, editor = {Pickenpack, Nils and Kilian, Karsten}, publisher = {BusinessVillage}, address = {G{\"o}ttingen}, isbn = {9783869804255}, pages = {185 -- 212}, language = {de} } @book{Kilian, author = {Kilian, Karsten}, title = {Marke machen!}, edition = {1. Auflage}, publisher = {Rheinwerk}, address = {Bonn}, isbn = {978-3836286398}, publisher = {Hochschule f{\"u}r Angewandte Wissenschaften W{\"u}rzburg-Schweinfurt}, pages = {560}, abstract = {Einzigartig, echt und pers{\"o}nlich - so soll eine Marke oder ein Produkt wahrgenommen werden. Sie m{\"o}chten Ihr Unternehmen oder ein Produkt bekannt machen? Brand Building ist hierf{\"u}r das geeignete Mittel. Denn mit den richtigen Maßnahmen kann eine Marke das Vertrauen der Kundschaft gewinnen und die versprochenen Erwartungen erf{\"u}llen. Doch f{\"u}r den richtigen Markenaufbau ben{\"o}tigen Sie Expertenwissen und Praxiserfahrung. Genau das bietet Ihnen Karsten Kilian in diesem Buch! Zusammen mit seinem Autorenteam zeigt der renommierte Berater und Autor Ihnen die M{\"o}glichkeiten, Anforderungen und Methoden des Markenaufbaus. So erfahren Sie, wie Sie strukturiert und erfolgreich vorgehen. Sie lernen, wie Sie eine starke Marke aufbauen, eine bestehende Marke mit Erfolg weiterbilden und mehrere Brands sicher f{\"u}hren. Kurz: Alles, was Sie f{\"u}r gutes Brand Building brauchen. Viele Beispiele erlauben eine leichte {\"U}berf{\"u}hrung des Gezeigten auf Ihre eigenen Anwendungsf{\"a}lle. Hilfreiche Tipps und Hinweise helfen Ihnen bei der gezielten Umsetzung.}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Show Them What You're Made Of - Material macht Marken}, series = {Form}, journal = {Form}, number = {274}, issn = {0015-7678}, abstract = {"Marken werden erlebt. Die meisten lassen sich begreifen - im wortw{\"o}rtlichen Sinn. Dabei spielt die Materialit{\"a}t eine zentrale Rolle. Die Beschaffenheit von Produkten gibt Marken Tiefgang und Kontur". (Form, Nr. 274/2017)}, language = {de} } @misc{Kilian, author = {Kilian, Karsten}, title = {„Starke Marken bleiben sich bei allem Wandel treu"}, pages = {6 -- 9}, abstract = {Ein einzigartiges Set an Werten - das ist es, was starke Marken ausmacht. Wie Unternehmen dies in Zeiten des Internets f{\"u}r sich nutzen k{\"o}nnen, erkl{\"a}rt Karsten Kilian, einer der f{\"u}hrenden Markenstrategen Europas, im Gespr{\"a}ch.}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Die Gewinnung des {\"o}ffentliches Vertrauens - fiktives Interview mit Hans Lutz}, series = {Markenartikel}, volume = {83}, journal = {Markenartikel}, number = {12}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {100 -- 102}, language = {de} } @book{KilianKreuzer, author = {Kilian, Karsten and Kreuzer, Ralf T.}, title = {Digitale Markenf{\"u}hrung : Digital Branding in Zeiten divergierender M{\"a}rkte}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658343514}, pages = {XXX, 342}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {BEST IDEAS f{\"u}r mehr Markenerfolg}, series = {Markenartikel}, volume = {84}, journal = {Markenartikel}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {40 -- 43}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Markenidentit{\"a}ten und Imagetransfers optimal gestalten}, series = {Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung}, booktitle = {Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung}, editor = {Pickenpack, Nils and Kilian, Karsten}, publisher = {BusinessVillage}, address = {G{\"o}ttingen}, isbn = {9783869804255}, pages = {35 -- 53}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensualit{\"a}t in der Kommunikation wirkungsvoll gestalten}, series = {Handbuch Techniken der Kommunikation : Grundlagen, Innovative Ans{\"a}tze, praktische Umsetzungen}, booktitle = {Handbuch Techniken der Kommunikation : Grundlagen, Innovative Ans{\"a}tze, praktische Umsetzungen}, editor = {Langner, Tobias and Esch, Franz-Rudolf and Bruhn, Manfred}, edition = {2., vollst{\"a}ndig {\"u}berarbeitete und erweiterte Auflage}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658046538}, pages = {119 -- 139}, language = {de} } @incollection{KilianMiklis, author = {Kilian, Karsten and Miklis, Markus}, title = {Purpose im Marketing - erfolgreicher mit sinnstiftendem Unternehmenszweck}, series = {Die 10 wichtigsten Zukunftsthemen im Marketing : Buzzwords, die bleiben}, booktitle = {Die 10 wichtigsten Zukunftsthemen im Marketing : Buzzwords, die bleiben}, editor = {Stumpf, Marcus}, edition = {2}, publisher = {Haufe Lexware}, address = {Freiburg}, isbn = {9783648138779}, pages = {20 -- 45}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Testimonials wirkungsvoll in der Kommunikation einsetzen}, series = {Handbuch Techniken der Kommunikation : Grundlagen, innovative Ans{\"a}tze, praktische Umsetzungen}, booktitle = {Handbuch Techniken der Kommunikation : Grundlagen, innovative Ans{\"a}tze, praktische Umsetzungen}, editor = {Langner, Tobias and Esch, Franz-Rudolf and Bruhn, Manfred}, edition = {2., vollst{\"a}ndig {\"u}berarbeitete und erweiterte Auflage}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658046538}, pages = {355 -- 379}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Meisterhafte Markenf{\"u}hrung macht B2B-Unternehmen unverwechselbar}, series = {Die große Deutschen Marken : Unverwechselbar - Meisterhaft}, booktitle = {Die große Deutschen Marken : Unverwechselbar - Meisterhaft}, editor = {Kupetz, Andrej}, publisher = {Rat f{\"u}r Formgebung}, address = {Frankfurt/Main}, organization = {Rat f{\"u}r Formgebung}, isbn = {9783946318088}, pages = {16 -- 19}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {BEST of Branding f{\"u}r Start-ups}, series = {Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgr{\"u}ndungen}, booktitle = {Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgr{\"u}ndungen}, editor = {Kochhan, Christoph and K{\"o}necke, Thomas and Schunk, Holger}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658245863}, pages = {55 -- 84}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Marketing : Marken mit allen Sinnen erlebbar machen}, series = {Handbuch Markenf{\"u}hrung}, booktitle = {Handbuch Markenf{\"u}hrung}, editor = {Esch, Franz-Rudolf}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658133429}, pages = {759 -- 772}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Die Bedeutung selbstbestimmter Markenf{\"u}rsprecher in den sozialen Medien}, series = {Social Branding : Strategien, Praxisbeispiele, Perspektiven}, booktitle = {Social Branding : Strategien, Praxisbeispiele, Perspektiven}, editor = {Schulten, Matthias and Mertens, Artur and Horx, Andreas}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783834937551}, pages = {167 -- 180}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Prominente Sportler als Testimonials in der Werbung}, series = {Marken und Sport : aktuelle Aspekte der Markenf{\"u}hrung im Sport und mit Sport}, booktitle = {Marken und Sport : aktuelle Aspekte der Markenf{\"u}hrung im Sport und mit Sport}, editor = {Preuß, Holger and Huber, Frank and Schunk, Holger and K{\"o}necke, Thomas}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783834936950}, pages = {199 -- 217}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Marketing - Marken mit allen Sinnen erlebbar machen}, series = {Konsumentenverhalten : Basis f{\"u}r Kommunikation und Markenf{\"u}hrung}, booktitle = {Konsumentenverhalten : Basis f{\"u}r Kommunikation und Markenf{\"u}hrung}, editor = {Heidel, Bernhard and Teichert, Thorsten}, publisher = {New Business Verlag}, address = {Hamburg}, isbn = {9783936182545}, pages = {196 -- 203}, language = {de} } @article{KilianEnglert, author = {Kilian, Karsten and Englert, Sophie}, title = {Der besondere Markenkosmos von Hidden Champions}, series = {transfer}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {54 -- 60}, language = {de} } @misc{KilianTjiang, author = {Kilian, Karsten and Tjiang, Thomas}, title = {Haltung ist die W{\"a}hrung der Zukunft}, series = {Wirtschaftszeitung : das Wirtschaftsmagazin f{\"u}r Ostbayern}, journal = {Wirtschaftszeitung : das Wirtschaftsmagazin f{\"u}r Ostbayern}, number = {Dezember}, publisher = {Mittelbayerischer Verlag}, address = {Regensburg}, pages = {28 -- 28}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Marketing - Marken mit allen Sinnen erlebbar machen}, series = {Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis}, booktitle = {Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis}, editor = {Honal, Andrea and Abbate, Sandro}, publisher = {Kovac}, address = {Hamburg}, isbn = {9783830081586}, pages = {117 -- 144}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Mehr Erfolg mit Purpose und Haltung}, series = {Marke 41: das Marketingjournal}, journal = {Marke 41: das Marketingjournal}, number = {1}, publisher = {MIM, Marken Institut}, address = {M{\"u}nchen}, pages = {54 -- 58}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Die B2B-Marken als Erfolgsgarant - Das W{\"u}rzburger Modell weist den Weg}, series = {10 Jahre Markenkonferenz B2B (Jubil{\"a}umsschrift)}, booktitle = {10 Jahre Markenkonferenz B2B (Jubil{\"a}umsschrift)}, publisher = {marconomy}, pages = {14 -- 17}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Marke und Testimonial}, series = {Marke hoch 10}, booktitle = {Marke hoch 10}, editor = {Langenscheidt, Florian}, publisher = {Dt. Standards-Ed.}, address = {K{\"o}ln}, isbn = {9783869364483}, pages = {41 -- 50}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Interne Markenverankerung bei den Mitarbeitern}, series = {Jahrbuch Marketing 2012/13}, booktitle = {Jahrbuch Marketing 2012/13}, editor = {Bernecker, Michael}, pages = {107 -- 125}, language = {de} } @article{KilianMuellerGilbert, author = {Kilian, Karsten and M{\"u}ller, Michael and Gilbert, Dirk Ulrich}, title = {Zum Wert internationaler Marken : kritische Analyse und Studienergebnisse}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {26 -- 32}, language = {de} } @article{KilianMiklis, author = {Kilian, Karsten and Miklis, Markus}, title = {Die Evolution des Purpose: Die Entwicklung des (h{\"o}heren) Unternehmenszwecks im Zeitverlauf}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {58 -- 65}, language = {de} } @misc{KilianDisch, author = {Kilian, Karsten and Disch, Wolfgang K. A.}, title = {Interview mit Domizlaff-Verleger Wolfgang K. A. Disch}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {54 -- 55}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Corporate Influencer : neuer Ansatzpunkt der Beeinflussung externer Interessengruppen}, series = {transfer}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 39}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Influencer Marketing - Markenerfolg mit reichweitenstarken prominenten Testimonials}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {60 -- 66}, language = {de} } @article{KilianSchmidt, author = {Kilian, Karsten and Schmidt, Holger J.}, title = {Internal Branding, Employer Branding \& Co: Der Mitarbeiter im Markenfokus}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {28 -- 33}, language = {de} } @article{KilianVoelker, author = {Kilian, Karsten and V{\"o}lker, Mareike}, title = {Markenstrategisches Change-Management}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {70 -- 75}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {BEST IDEAS f{\"u}r Wachstumsstrategien von Marken}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {84 -- 87}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Interne Markenverankerung bei den Mitarbeitern}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 40}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Die stimmige Kundenansprache {\"u}ber alle f{\"u}nf sinne macht Marken erfolgreicher}, series = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Medien}, journal = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Medien}, number = {1-2}, publisher = {Springer Gabler}, address = {Wiesbaden}, issn = {0173-5993}, pages = {16 -- 18}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Akustische Markenkommunikation mit facettenreichem Klangspektrum}, series = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, journal = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, number = {4-5}, publisher = {Springer Gabler}, address = {Wiesbaden}, issn = {0173-5993}, pages = {30 -- 31}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Stimmige visuelle Kommunikation gibt Marken Form und Farbe}, series = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, journal = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, number = {3}, publisher = {Springer Gabler}, address = {Wiesbaden}, issn = {0173-5993}, pages = {20 -- 21}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Vom Point of Sale zum Point of Experience}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {1-2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {41 -- 43}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Markenwerte, welche Markenwerte?}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {5}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {64 -- 66}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Low Budget vs. Premium - Lufthansa steckt in einer Zwickm{\"u}hle}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {6}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {34 -- 35}, language = {de} } @article{KilianBiesalski, author = {Kilian, Karsten and Biesalski, Alexander}, title = {Markenwert - quo vadis?}, series = {Asatzwirtschaft}, journal = {Asatzwirtschaft}, number = {11}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {54 -- 57}, language = {de} } @misc{KilianJun, author = {Kilian, Karsten and Jun, Chan-Jo}, title = {Werbliche Kennzeichnungspflichten : Influencer-Fraud und Verwendung von Fotos oder abfotografierten Textpassagen aus rechtlicher Sicht (Interview)}, series = {transfer}, volume = {66}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {54 -- 55}, language = {de} } @misc{KilianWeber, author = {Kilian, Karsten and Weber, Jelena}, title = {Aus dem Leben einer Influencerin : Prof. Dr. Karsten Kilian im Interview mit der Berliner DIY-Expertin Jelena Weber}, series = {transfer}, volume = {66}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {46}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Unternehmens- und Markenf{\"u}hrung mit dem W{\"u}rzburger Markenmanagement-Modell und dem BEST of Branding-Ansatz}, series = {transfer}, volume = {66}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {36 -- 43}, language = {de} } @misc{KilianMansholt, author = {Kilian, Karsten and Mansholt, Jens}, title = {Steuerpflicht und Steuerarten sowie Geschenke und Gagen f{\"u}r Influencer aus steuerrechtlicher Sicht (Interview)}, series = {transfer}, volume = {66}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {56 -- 58}, language = {de} } @article{KilianRudmann, author = {Kilian, Karsten and Rudmann, Dunja}, title = {Does size matter? : der Einfluß der Followerzahl auf die Glaubw{\"u}rdigkeit von Influencern}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {30 -- 34}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Wie Farben und Formen, Schriften und Schl{\"u}sselbilder sowie Materialien Marken pr{\"a}gen k{\"o}nnen}, series = {transfer}, volume = {\&\&}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {36 -- 42}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Influencer optimal systematisieren, strukturieren und selektieren}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {18 -- 22}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Seit 60 Jahren pr{\"a}gen die 4 P's von McCarthy das Marketing}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {50 -- 53}, language = {de} } @article{KilianHausmann, author = {Kilian, Karsten and Hausmann, Michaela}, title = {Sinnvolle Kundenansprache - B2B-Marken wirkungsvoll mit allen Sinnen erleben}, series = {Industrieanzeiger}, journal = {Industrieanzeiger}, number = {10}, publisher = {Konradin}, address = {Leinfelden-Echterdingen}, issn = {0019-9036}, pages = {16 -- 19}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Bei B2B-Marken machen die Mitarbeiter den Unterschied}, series = {MaschinenMarkt}, journal = {MaschinenMarkt}, number = {7}, publisher = {Vogel}, address = {W{\"u}rzburg}, pages = {22 -- 24}, language = {de} } @article{KilianZocher, author = {Kilian, Karsten and Zocher, Kathrin}, title = {Markenhitparade: Brand Name Placements in den Musikcharts}, series = {Markenartikel}, volume = {83}, journal = {Markenartikel}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {32 -- 35}, language = {de} } @article{KilianBiesalski, author = {Kilian, Karsten and Biesalski, Alexander}, title = {Markenbewertung im Praxis-Check}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {68 -- 71}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {B2B-Markenerfolg - die Mitarbeiter machen den Unterschied}, series = {be: Dossier f{\"u}r Markenkultur}, volume = {1}, journal = {be: Dossier f{\"u}r Markenkultur}, number = {1}, publisher = {Cuecon}, address = {K{\"o}ln}, issn = {2197-5949}, pages = {17 -- 19}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Influencer Marketing mit Social Media Stars}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {10}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {96 -- 99}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Messeauftritt mit allen Sinnen}, series = {SPS-Magazin: Zeitschrift f{\"u}r Automatisierungstechnik}, journal = {SPS-Magazin: Zeitschrift f{\"u}r Automatisierungstechnik}, number = {Sonderausgabe SPS-Special, November 2013}, publisher = {TeDo-Verlag}, address = {Marburg}, issn = {0935-0187}, pages = {296 -- 297}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Mediale Kundenbeeinflussung mit Influencern}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Multisensuale Kundenansprache}, series = {B2B: das Magazin f{\"u}r B2B-Marken}, journal = {B2B: das Magazin f{\"u}r B2B-Marken}, number = {1}, publisher = {RTS Rieger Team Werbeagentur}, address = {Leinfelden-Echterdingen}, pages = {30 -- 36}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Mehr Markenprofilierung}, series = {W.News: Wirtschaftsmagazin der IHK Heilbronn-Franken}, journal = {W.News: Wirtschaftsmagazin der IHK Heilbronn-Franken}, number = {2}, publisher = {Hettenbach}, address = {Heilbronn}, pages = {56 -- 56}, language = {de} } @article{KilianBeideckRueger, author = {Kilian, Karsten and Beideck, Kim and R{\"u}ger, Julia}, title = {Die 20 wichtigsten Marketingtrends f{\"u}r 2021}, series = {Website boosting: seo, sea, e-commerce, usability, szene, tipps \& tools}, journal = {Website boosting: seo, sea, e-commerce, usability, szene, tipps \& tools}, number = {65}, publisher = {Hotspot-Verlag}, address = {W{\"u}rzburg}, issn = {2191-6241}, pages = {40 -- 44}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Die Zukunft der Marke zwischen Dominanz und Irrelevanz}, series = {Markenartikel}, volume = {83}, journal = {Markenartikel}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {54 -- 55}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Markenzukunft - Ideen und Inspirationen}, series = {creativ verpacken: packaging, design, marketing}, journal = {creativ verpacken: packaging, design, marketing}, number = {1}, publisher = {Lindenhaus}, address = {Wilmersdorf}, issn = {1433-8750}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Materieller Mehrwert - Wenn das Material zur Marke wird}, series = {Marketing Review St. Gallen: die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis}, volume = {35}, journal = {Marketing Review St. Gallen: die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis}, number = {5}, publisher = {Thexis Verlag}, address = {St. Gallen}, issn = {1865-7516}, pages = {12 -- 18}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Das W{\"u}rzburger Marken-Management-Modell}, series = {Marke 41: das Marketing Journal}, journal = {Marke 41: das Marketing Journal}, number = {4}, publisher = {MIM, Marken Institut M{\"u}nchen}, address = {M{\"u}nchen}, issn = {1866-5438}, pages = {54 -- 59}, language = {de} }