@incollection{Kilian, author = {Kilian, Karsten}, title = {Interne Markenverankerung bei den Mitarbeitern}, series = {Jahrbuch Marketing 2012/13}, booktitle = {Jahrbuch Marketing 2012/13}, editor = {Bernecker, Michael}, pages = {107 -- 125}, language = {de} } @article{KilianMuellerGilbert, author = {Kilian, Karsten and M{\"u}ller, Michael and Gilbert, Dirk Ulrich}, title = {Zum Wert internationaler Marken : kritische Analyse und Studienergebnisse}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {26 -- 32}, language = {de} } @article{KilianMiklis, author = {Kilian, Karsten and Miklis, Markus}, title = {Die Evolution des Purpose: Die Entwicklung des (h{\"o}heren) Unternehmenszwecks im Zeitverlauf}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {58 -- 65}, language = {de} } @misc{KilianDisch, author = {Kilian, Karsten and Disch, Wolfgang K. A.}, title = {Interview mit Domizlaff-Verleger Wolfgang K. A. Disch}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {54 -- 55}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Corporate Influencer : neuer Ansatzpunkt der Beeinflussung externer Interessengruppen}, series = {transfer}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 39}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Influencer Marketing - Markenerfolg mit reichweitenstarken prominenten Testimonials}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {60 -- 66}, language = {de} } @article{KilianSchmidt, author = {Kilian, Karsten and Schmidt, Holger J.}, title = {Internal Branding, Employer Branding \& Co: Der Mitarbeiter im Markenfokus}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {28 -- 33}, language = {de} } @article{KilianVoelker, author = {Kilian, Karsten and V{\"o}lker, Mareike}, title = {Markenstrategisches Change-Management}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {70 -- 75}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {BEST IDEAS f{\"u}r Wachstumsstrategien von Marken}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {84 -- 87}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Interne Markenverankerung bei den Mitarbeitern}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 40}, language = {de} }