@article{Kilian, author = {Kilian, Karsten}, title = {Mehr Erfolg mit Purpose und Haltung}, series = {Marke 41: das Marketingjournal}, journal = {Marke 41: das Marketingjournal}, number = {1}, publisher = {MIM, Marken Institut}, address = {M{\"u}nchen}, pages = {54 -- 58}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Die B2B-Marken als Erfolgsgarant - Das W{\"u}rzburger Modell weist den Weg}, series = {10 Jahre Markenkonferenz B2B (Jubil{\"a}umsschrift)}, booktitle = {10 Jahre Markenkonferenz B2B (Jubil{\"a}umsschrift)}, publisher = {marconomy}, pages = {14 -- 17}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Marke und Testimonial}, series = {Marke hoch 10}, booktitle = {Marke hoch 10}, editor = {Langenscheidt, Florian}, publisher = {Dt. Standards-Ed.}, address = {K{\"o}ln}, isbn = {9783869364483}, pages = {41 -- 50}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Interne Markenverankerung bei den Mitarbeitern}, series = {Jahrbuch Marketing 2012/13}, booktitle = {Jahrbuch Marketing 2012/13}, editor = {Bernecker, Michael}, pages = {107 -- 125}, language = {de} } @article{KilianMuellerGilbert, author = {Kilian, Karsten and M{\"u}ller, Michael and Gilbert, Dirk Ulrich}, title = {Zum Wert internationaler Marken : kritische Analyse und Studienergebnisse}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {26 -- 32}, language = {de} } @article{KilianMiklis, author = {Kilian, Karsten and Miklis, Markus}, title = {Die Evolution des Purpose: Die Entwicklung des (h{\"o}heren) Unternehmenszwecks im Zeitverlauf}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {58 -- 65}, language = {de} } @misc{KilianDisch, author = {Kilian, Karsten and Disch, Wolfgang K. A.}, title = {Interview mit Domizlaff-Verleger Wolfgang K. A. Disch}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {54 -- 55}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Corporate Influencer : neuer Ansatzpunkt der Beeinflussung externer Interessengruppen}, series = {transfer}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 39}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Influencer Marketing - Markenerfolg mit reichweitenstarken prominenten Testimonials}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {60 -- 66}, language = {de} } @article{KilianSchmidt, author = {Kilian, Karsten and Schmidt, Holger J.}, title = {Internal Branding, Employer Branding \& Co: Der Mitarbeiter im Markenfokus}, series = {transfer}, journal = {transfer}, number = {1}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {28 -- 33}, language = {de} } @article{KilianVoelker, author = {Kilian, Karsten and V{\"o}lker, Mareike}, title = {Markenstrategisches Change-Management}, series = {transfer}, journal = {transfer}, number = {2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {70 -- 75}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {BEST IDEAS f{\"u}r Wachstumsstrategien von Marken}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {84 -- 87}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Interne Markenverankerung bei den Mitarbeitern}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 40}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Die stimmige Kundenansprache {\"u}ber alle f{\"u}nf sinne macht Marken erfolgreicher}, series = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Medien}, journal = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Medien}, number = {1-2}, publisher = {Springer Gabler}, address = {Wiesbaden}, issn = {0173-5993}, pages = {16 -- 18}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Akustische Markenkommunikation mit facettenreichem Klangspektrum}, series = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, journal = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, number = {4-5}, publisher = {Springer Gabler}, address = {Wiesbaden}, issn = {0173-5993}, pages = {30 -- 31}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Stimmige visuelle Kommunikation gibt Marken Form und Farbe}, series = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, journal = {Media-Spectrum: Strategien f{\"u}r Kommunikation \& Media}, number = {3}, publisher = {Springer Gabler}, address = {Wiesbaden}, issn = {0173-5993}, pages = {20 -- 21}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Vom Point of Sale zum Point of Experience}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {1-2}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {41 -- 43}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Markenwerte, welche Markenwerte?}, series = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, journal = {Markenartikel: das Magazin f{\"u}r Markenf{\"u}hrung}, number = {5}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {0342-1236}, pages = {64 -- 66}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Low Budget vs. Premium - Lufthansa steckt in einer Zwickm{\"u}hle}, series = {Absatzwirtschaft}, journal = {Absatzwirtschaft}, number = {6}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {34 -- 35}, language = {de} } @article{KilianBiesalski, author = {Kilian, Karsten and Biesalski, Alexander}, title = {Markenwert - quo vadis?}, series = {Asatzwirtschaft}, journal = {Asatzwirtschaft}, number = {11}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {54 -- 57}, language = {de} } @misc{KilianJun, author = {Kilian, Karsten and Jun, Chan-Jo}, title = {Werbliche Kennzeichnungspflichten : Influencer-Fraud und Verwendung von Fotos oder abfotografierten Textpassagen aus rechtlicher Sicht (Interview)}, series = {transfer}, volume = {66}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {54 -- 55}, language = {de} } @misc{KilianWeber, author = {Kilian, Karsten and Weber, Jelena}, title = {Aus dem Leben einer Influencerin : Prof. Dr. Karsten Kilian im Interview mit der Berliner DIY-Expertin Jelena Weber}, series = {transfer}, volume = {66}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {46}, language = {de} }