@incollection{Kilian, author = {Kilian, Karsten}, title = {BEST of Branding f{\"u}r Start-ups}, series = {Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgr{\"u}ndungen}, booktitle = {Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgr{\"u}ndungen}, editor = {Kochhan, Christoph and K{\"o}necke, Thomas and Schunk, Holger}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658245863}, pages = {55 -- 84}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Marketing : Marken mit allen Sinnen erlebbar machen}, series = {Handbuch Markenf{\"u}hrung}, booktitle = {Handbuch Markenf{\"u}hrung}, editor = {Esch, Franz-Rudolf}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {9783658133429}, pages = {759 -- 772}, language = {de} } @misc{KilianTjiang, author = {Kilian, Karsten and Tjiang, Thomas}, title = {Haltung ist die W{\"a}hrung der Zukunft}, series = {Wirtschaftszeitung : das Wirtschaftsmagazin f{\"u}r Ostbayern}, journal = {Wirtschaftszeitung : das Wirtschaftsmagazin f{\"u}r Ostbayern}, number = {Dezember}, publisher = {Mittelbayerischer Verlag}, address = {Regensburg}, pages = {28 -- 28}, language = {de} } @article{KilianMiklis, author = {Kilian, Karsten and Miklis, Markus}, title = {Die Evolution des Purpose: Die Entwicklung des (h{\"o}heren) Unternehmenszwecks im Zeitverlauf}, series = {transfer}, journal = {transfer}, number = {4}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {58 -- 65}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Corporate Influencer : neuer Ansatzpunkt der Beeinflussung externer Interessengruppen}, series = {transfer}, journal = {transfer}, number = {3}, publisher = {New Business Verlag}, address = {Hamburg}, issn = {1436-798X}, pages = {35 -- 39}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Vom Golden Circle zur Golden Ratio}, series = {Absatzwirtschaft}, volume = {62}, journal = {Absatzwirtschaft}, number = {11}, publisher = {Verlagsgruppe Handelsblatt}, address = {D{\"u}sseldorf}, pages = {40 -- 42}, language = {de} }