@phdthesis{Kilian, author = {Kilian, Karsten}, title = {Determinanten der Markenpers{\"o}nlichkeit : relevante Einflussgr{\"o}ßen und m{\"o}gliche Transfereffekte}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {9783834966254}, pages = {XXIII, 360}, language = {de} } @book{Kilian, author = {Kilian, Karsten}, title = {Marke unser : Branding zwischen h{\"o}llisch gut und himmlisch verwegen}, publisher = {Markenlexikon}, address = {W{\"u}rzburg}, pages = {95}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Das 7. P im Marketing-Mix von Dienstleistungen}, series = {Das 7. Gesetz : die wahre Geschichte der 7 Zwerge und andere Erfolgsgeheimnisse}, booktitle = {Das 7. Gesetz : die wahre Geschichte der 7 Zwerge und andere Erfolgsgeheimnisse}, editor = {K{\"o}hler, Hans-Uwe L.}, publisher = {GABAL}, address = {Offenbach am Main}, isbn = {9783897497276}, pages = {133 -- 139}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Multisensuales Markendesign als Basis ganzheitlicher Markenkommunikation}, series = {Psychologie der Markenf{\"u}hrung}, booktitle = {Psychologie der Markenf{\"u}hrung}, editor = {Florack, Arnd and Scarabis, Martin and Primosch, Ernst}, publisher = {Vahlen}, address = {M{\"u}nchen}, isbn = {9783800643011}, pages = {323 -- 356}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Erlebnismarketing und Markenerlebnisse}, series = {Psychologie der Markenf{\"u}hrung}, booktitle = {Psychologie der Markenf{\"u}hrung}, editor = {Florack, Arnd and Scarabis, Martin and Primosch, Ernst}, publisher = {Vahlen}, address = {M{\"u}nchen}, isbn = {9783800643011}, pages = {357 -- 391}, language = {de} } @incollection{KilianEckert, author = {Kilian, Karsten and Eckert, Frauke}, title = {Nichtmediale Markendiversifikation am Beispiel Fit for Fun}, series = {Perspektiven f{\"u}r die Publikumszeitschrift}, booktitle = {Perspektiven f{\"u}r die Publikumszeitschrift}, editor = {Friedrichsen, Mike and Brunner, Martin F.}, publisher = {Springer}, address = {Berlin}, isbn = {9783540494362}, pages = {115 -- 126}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Von der Markenidentit{\"a}t zum Markenklang als Markenelement}, series = {Audio-Branding: Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, booktitle = {Audio-Branding: Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845213927}, pages = {54 -- 69}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {Akustik als klangvolles Element multisensualer Markenkommunikation}, series = {Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, booktitle = {Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identit{\"a}ten in Werbung, Medien und Gesellschaft}, editor = {Bronner, Kai and Hirt, Rainer}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845213927}, pages = {214 -- 227}, language = {de} } @article{Kilian, author = {Kilian, Karsten}, title = {Starke Marken bleiben sich bei allem Wandel treu}, series = {ProMagazin: f{\"u}r die Region Heilbronn-Franken}, journal = {ProMagazin: f{\"u}r die Region Heilbronn-Franken}, number = {6}, publisher = {pVS, pro Verlag und Service GmbH \& Co. KG}, address = {Schw{\"a}bisch Hall}, issn = {2509-5528}, pages = {6 -- 9}, language = {de} } @incollection{Kilian, author = {Kilian, Karsten}, title = {The sound of success : how to keep a brand orchestra in tune with its MURKnum Opus}, series = {ABA Audio Branding Academy Yearbook 2009/2010}, booktitle = {ABA Audio Branding Academy Yearbook 2009/2010}, editor = {Bronner, Kai and Hirt, Rainer and Ringe, Cornelius}, publisher = {Nomos}, address = {Baden-Baden}, isbn = {9783845223834}, pages = {37 -- 56}, language = {en} } @incollection{KilianHenkel, author = {Kilian, Karsten and Henkel, Sven}, title = {Von der Markenbotschaft zum Markenbotschafter : Mitarbeiter als Mittler der Markenidentit{\"a}t}, series = {B-to-B-Markenf{\"u}hrung : Grundlagen, Konzepte, Best Practive}, booktitle = {B-to-B-Markenf{\"u}hrung : Grundlagen, Konzepte, Best Practive}, editor = {Baumgarth, Carsten}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {9783834987426}, pages = {357 -- 377}, language = {de} }