@incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Marketing und Vertrieb von Zeitungen und Zeitschriften, Teil I (Grundlagen), Teil II (Produktpolitik), Teil III (Preispolitik, Marketing-Controlling), Teil IV (Journalistisches Arbeiten)}, series = {Verlagshandbuch}, booktitle = {Verlagshandbuch}, number = {Abt 24}, editor = {Plenz, Ralf}, publisher = {Input-Verlag}, address = {Hamburg}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Ansatzpunkte der Markt und Meinungsforschung im Dienste des Kirchenmarketing}, series = {Jahrbuch der Absatz- und Verbrauchsforschung}, volume = {40}, booktitle = {Jahrbuch der Absatz- und Verbrauchsforschung}, number = {1}, publisher = {Duncker \& Humblot}, address = {Berlin}, pages = {4 -- 18}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Kirchensteuern aus Marketingsicht}, series = {Streitfall Kirchensteuern (= Kontur, Nr. 7796)}, booktitle = {Streitfall Kirchensteuern (= Kontur, Nr. 7796)}, editor = {Ockenfels, Wolfgang and Kettern, Bernd}, publisher = {Bonifatius}, address = {Paderborn}, pages = {213 -- 227}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Geplante Kommunikationsarbeit in problematischen Situationen}, series = {Der Betriebswirt}, volume = {45}, journal = {Der Betriebswirt}, number = {4}, publisher = {Deutscher Betriebswirte Verlag}, address = {Gernsbach}, issn = {0172-6196}, pages = {9 -- 14}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Marketinginstrumente in der Unternehmensberatung}, series = {Der Betriebswirt}, volume = {44}, journal = {Der Betriebswirt}, number = {3}, publisher = {Deutscher Betriebswirte Verlag}, address = {Gernsbach}, issn = {0172-6196}, pages = {23 -- 28}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Aufgaben, Grenzen und Entwicklungsm{\"o}glichkeiten der Personalberatung}, series = {Personal}, volume = {55}, journal = {Personal}, number = {7}, publisher = {Verlag Arbeit und Mensch}, address = {M{\"u}nchen}, issn = {2365-8614}, pages = {60 -- 63}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Das MDG-Traineeprogramm}, series = {Communicatio Socialis}, volume = {35}, journal = {Communicatio Socialis}, number = {2}, publisher = {Matthias-Gr{\"u}newald-Verlag}, address = {Mainz}, issn = {2198-3852}, pages = {190 -- 200}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Das Jahrzehnt der kirchlichen Werbung}, series = {Communicatio Socialis}, volume = {34}, journal = {Communicatio Socialis}, number = {3}, publisher = {Matthias-Gr{\"u}newald-Verlag}, address = {Mainz}, issn = {2198-3852}, pages = {284 -- 302}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Gestaltung eines Personalentwicklungsplanes - ein Beispiel f{\"u}r die systematische Mitarbeiterqualifikation aus dem Marketing}, series = {Der Betriebswirt}, volume = {42}, journal = {Der Betriebswirt}, number = {1}, publisher = {Deutscher Betriebswirte Verlag}, address = {Gernsbach}, issn = {0172-6196}, pages = {24 -- 28}, language = {de} } @incollection{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Quantitative und qualitative Kundendaten als Basis des Marketing-Controllings}, series = {Jahrbuch der Absatz- und Verbrauchsforschung}, volume = {46}, booktitle = {Jahrbuch der Absatz- und Verbrauchsforschung}, number = {3}, publisher = {Duncker \& Humblot}, address = {Berlin}, pages = {301 -- 304}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Assessment Center: was F{\"u}hrungskr{\"a}fte wissen sollten}, series = {Management-Berater}, volume = {4}, journal = {Management-Berater}, number = {1}, publisher = {Management-Berater-Verlag}, address = {Frankfurt/Main}, issn = {1433-9862}, pages = {43 -- 46}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Die Entwicklung einer Kostenrechnung f{\"u}r junge Dienstleistungsunternehmen}, series = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, volume = {43}, journal = {Akademie - Zeitschrift f{\"u}r F{\"u}hrungskr{\"a}fte in Verwaltung und Wirtschaft}, number = {2}, publisher = {Sch{\"u}rmann + Klagges}, address = {Bochum}, issn = {0944-582X}, pages = {47 -- 50}, language = {de} } @article{Hillebrecht, author = {Hillebrecht, Steffen}, title = {Ans{\"a}tze des Marketing-Controlling f{\"u}r Print-Medien}, series = {Der Betriebswirt}, volume = {40}, journal = {Der Betriebswirt}, number = {2}, publisher = {Deutscher Betriebswirte-Verlag}, address = {Gernsbach}, issn = {0172-6196}, pages = {23 -- 28}, language = {de} }